VP of Revenue & Marketing

Big Viking Games is hiring a VP of Revenue & Marketing to own the commercial engine across a portfolio of live-service virtual worlds. Reporting to the CEO, this role owns revenue performance, monetization design, brand strategy, community, and audience growth across the portfolio.

About Us Big Viking Games is a profitable, self-funded live-service studio based in Toronto. Founded in 2011, the company has been building and operating virtual worlds for over a decade. Our flagship games, YoWorld and FishWorld, have served millions of players over their lifetime through deep in-game economies built around virtual goods, player-to-player trading, and long-term engagement.

About The Role BVG is actively investing in a 2.0 product roadmap— a next‑generation rebuild of the legacy platform— with the potential to significantly expand its addressable market. This role owns the commercial and growth side of that journey: revenue & monetization strategy, brand positioning, go‑to‑market execution, and audience expansion. The ideal candidate combines analytical depth with marketing instincts. You are equally comfortable building a pricing model, designing a segmentation strategy, and developing a brand narrative. You understand how consumer spending behaviors work in digital environments and can identify monetization opportunities that go beyond incremental optimization.

What You’ll Do Revenue & Business Performance

Own revenue performance across YoWorld and FishWorld, including revenue targets, spender economics (ARPU, LTV), and user growth

Lead annual and quarterly planning, budgeting, and revenue forecasting

Prepare and present business reviews to the CEO and Board, including performance trends, risks, and trade‑offs

Champion a data‑driven operating culture across the revenue organization, ensuring key metrics inform strategy and execution

Monetization & Economy Design

Design and implement new monetization models, including pricing & bundling options, scarcity mechanics, loyalty programs, and tiered offerings

Own pricing strategy, offer design, segmentation, and monetization experimentation through A/B testing and cohort analysis

Oversee in‑game economy health across both titles, including currency balancing, inflation management, and spend‑curve optimization

Brand, Marketing & Growth

Define and evolve brand identity across both titles to capture new audience segments and expand the addressable market

Own product positioning, messaging, and tone of voice; lead go‑to‑market strategy for 2.0 product launches

Identify and develop strategic partnerships and distribution channels to extend reach and drive audience growth

Own the virtual goods merchandising strategy, including how products are packaged, promoted, and presented to players

Lead the community function, providing strategic direction to the community management team and ensuring alignment with brand voice, product goals, and player engagement KPIs

Cross‑Functional Leadership & Team Development

Directly manage Revenue PMs, Live Content Managers, Content Designers, and Community Managers across both game pods

Partner with the VP Creative AI as a peer, aligning commercial priorities with product and creative direction

Navigate trade‑offs across creative, commercial, and operational priorities; drive alignment where interests compete

Liaise with art and production leadership to align content supply chain goals, performance targets, and cost management

Hire, mentor, and evaluate team leads; own performance management with clear goals and measurable outcomes

How We’ll Measure Success

Revenue performance: achieve or exceed revenue targets while maintaining healthy spender economics and margin

Monetization innovation: new monetization models live, generating measurable revenue, and improving revenue per spender

Brand and audience growth: new audience channels or partnerships producing measurable results; 2.0 go‑to‑market strategy documented and in execution

Team performance: high levels of alignment and accountability across teams; leadership development visible across reporting functions

Requirements Must‑Haves

5+ years leading revenue, growth, or product functions at a consumer business with recurring or transactional revenue models (e.g., subscriptions, e‑commerce, marketplace or digital goods)

Marketing or brand leadership. Experience developing brand positioning, go‑to‑market strategy, or audience growth initiatives within a commercial or revenue‑oriented function

Data‑driven decision‑making. Strong analytical instincts with a track record of using data to inform strategy, evaluate performance, and guide investment decisions

Executive communication. Proven ability to present strategy, defend decisions, and communicate effectively with senior leadership and board members

Nice‑to‑Haves

Gaming industry experience. Familiarity with virtual economies, game economy design (inflation, currency systems, spend curves), live operations calendars, or portfolio management across live products

AI integration experience. Demonstrated experience embedding AI‑driven workflows or tools into product operations, analytics, or content pipelines in a professional or enterprise context

Strategic or financial acumen. Background that includes financial modeling, strategic planning, or structured problem‑solving (e.g., management consulting, investment banking, or equivalent operational experience)

Cross‑functional leadership. Experience leading multi‑disciplinary teams across functions beyond marketing or product alone

Benefits

Comprehensive health and wellness benefits

Generous PTO and holidays

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