Performance Marketing & Analytics Assistant

Performance Marketing & Analytics Assistant The Performance Marketing & Analytics Assistant owns Harbour Air's marketing tracking infrastructure, including UTM governance, tag management, and pre‑launch QA across all digital channels. This role ensures the integrity of campaign measurement by maintaining clean data collection, auditing attribution discrepancies, and translating performance data into actionable insights that support commercial decision‑making and revenue performance.

Office hours : Vancouver and as per the work‑from‑home policy

Term : Full Time Regular

Department : Commercial

Responsibilities and Expectations Performance Reporting

Maintain marketing performance dashboards across paid, CRM, and owned channels.

Compile weekly and monthly performance summaries across platforms such as Google Ads, Meta, CRM, and website analytics.

Track key metrics including impressions, CTR, CPA, conversions, and revenue impact.

Aggregate data from multiple platforms into unified reports.

Support campaign‑level performance summaries and post‑campaign analysis.

Assist in building automated reporting workflows.

Campaign Tracking & Data Support

Own UTM governance across all marketing campaigns, enforcing tagging standards, naming conventions, and tracking structures across paid, CRM, and owned channels.

Manage tag implementation and configuration using Google Tag Manager or equivalent, ensuring accurate data collection across all digital touchpoints.

Lead pre‑launch QA for all campaigns, validating tracking parameters, UTMs, pixels, and conversion events before go‑live.

Conduct regular audits to identify and resolve attribution discrepancies, data gaps, or tracking failures.

Maintain standardized naming conventions and tracking documentation across all platforms.

Data Quality & Governance

Maintain data accuracy and consistency across all marketing platforms and reporting tools.

Monitor data integrity across CRM, paid media, and analytics platforms.

Assist in identifying and resolving tracking or reporting discrepancies.

Support implementation of data governance standards and documentation.

Ensure consistent data structures and naming conventions.

Cross‑Functional Support & Additional Responsibilities

Work with CRM, paid media, and digital teams to support campaign tracking and reporting needs.

Assist with ad hoc analysis requests and performance investigations.

Provide technical support for major campaigns and commercial initiatives.

Support the Manager, Marketing with reporting and analysis tasks as required.

Contribute to a collaborative, transparent, and high‑performance commercial team culture.

Carry out additional tasks or projects as required.

Ideal Experience

1–3+ years of experience in marketing analytics, digital marketing, or data‑related roles.

Proficiency in Google Analytics 4 (GA4) is required, including event configuration, attribution modelling, and custom reporting.

Experience with a tag management system (Google Tag Manager or equivalent) is required.

Demonstrated ability to investigate and resolve attribution discrepancies across paid, owned, and CRM channels.

Familiarity with UTM governance frameworks and pre‑launch tracking QA processes.

Proficiency in Excel, Google Sheets, or similar tools.

Experience with CRM, paid media, or marketing automation platforms considered an asset.

Strong analytical mindset with attention to detail and data accuracy.

Ability to interpret data and communicate insights clearly to non‑technical stakeholders.

Education

Diploma or bachelor’s degree in marketing, analytics, business, or a related field preferred.

Critical Capabilities

Strong written and verbal communication skills, with a keen eye for detail and accuracy.

Proficiency in Microsoft Office suite (Word, Excel, PowerPoint) and familiarity with Adobe Creative Suite (Photoshop, InDesign, Illustrator) is desirable.

Knowledge of social media platforms (LinkedIn, Twitter, Facebook) and experience with social media management tools is a plus.

Ability to multitask, prioritize tasks, and work effectively in a fast‑paced environment.

Eagerness to learn, take initiative, and contribute innovative ideas to marketing and communications projects.

About Harbour Air Harbour Air is North America’s largest seaplane airline, a quintessential west‑coast experience offering up to 300 daily scheduled flights, charters, and scenic tours showcasing British Columbia’s coast and beyond. Our people are the backbone of our organization, and we are committed to creating a culture that inspires one another to achieve extraordinary success. With around 500 employees and a fleet of 45 aircraft, Harbour Air serves 14 coastal communities in BC and Seattle, USA. The airline became the world’s first and only fully carbon neutral airline and is strongly committed to being an industry leader on sustainable initiatives mitigating climate impact. Operating the world’s first fully electric aircraft is a testament to the phenomenal teamwork and culture that exist at Harbour Air. For more information, please visit www.harbourair.com.

Open until filled.

We thank all applicants for their interest; however, only those candidates selected for interviews will be contacted.

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