Strategic Business Development Team Lead

The Role As the

Strategic BDR Team Lead (NA) – Player/Coach , you will lead and develop a high‑performing team of Business Development Representatives while actively contributing as an individual producer. This hybrid leadership role is ideal for someone who thrives on coaching talent, building scalable outbound strategies, and personally engaging with key manufacturing accounts. You will play a critical role in shaping pipeline generation across North America, partnering closely with sales and marketing leadership to drive revenue growth in the manufacturing sector.

Key Responsibilities Team Leadership & Coaching

Recruit, onboard, and develop a team of BDRs with assistance from the People Operations team focused on North American markets

Provide hands‑on coaching through call reviews, deal strategy sessions, and 1:1 mentorship

Set clear performance metrics (KPIs, pipeline targets) and drive accountability

Foster a high‑performance, collaborative, and feedback‑driven culture

Player Contribution (Individual Quota)

Personally prospect and engage strategic manufacturing accounts across North America

Execute high‑impact outreach to senior stakeholders (plant managers, operations leaders, executives)

Qualify complex opportunities and convert them into high‑quality pipeline for Account Executives

Outbound Strategy & Execution

Design and optimize multi‑channel outbound campaigns (email, phone, LinkedIn)

Refine messaging tailored to manufacturing personas and Industry 4.0 initiatives

Leverage data to continuously improve conversion rates and outreach effectiveness

Cross‑Functional Collaboration

Partner with Marketing to align outbound efforts with campaigns and content strategy

Work closely with Sales leadership to ensure pipeline quality and conversion

Provide feedback loops on market trends, messaging, and competitive insights

CRM & Pipeline Management

Ensure accurate tracking of team activity, pipeline, and performance in Salesforce

Analyze metrics to identify trends, gaps, and opportunities for improvement

Maintain forecasting visibility for pipeline generation across NA

Industry & Market Expertise

Stay current on manufacturing trends such as smart factories, IoT, and digital transformation

Position Litmus.io as a trusted partner in operational excellence and data‑driven manufacturing

What We’re Looking For Experience

5+ years in BDR, SDR, or business development roles, with at least 1–2 years in a leadership or mentoring capacity

Proven track record of exceeding pipeline generation targets

Experience in manufacturing, industrial technology, IoT, or related sectors strongly preferred

Leadership & Coaching

Demonstrated ability to hire, develop, and scale high‑performing outbound teams

Strong coaching mindset with a passion for developing early‑career sales talent

Communication & Executive Presence

Exceptional written and verbal communication skills

Comfortable engaging senior stakeholders and decision‑makers

Strategic & Data‑Driven Thinking

Ability to translate market insights into effective outbound strategies

Strong analytical skills with experience using data to drive performance improvements

Technical Skills

Proficiency in CRM systems (Salesforce) and sales engagement tools (Salesloft, HubSpot, ZoomInfo)

Familiarity with modern sales methodologies (Challenger, SPIN, Sandler)

Core Traits

Player‑coach mentality: leads by example and drives results personally

Resilient, proactive, and adaptable in a fast‑paced, high‑growth environment

Preferred Qualifications

Experience leading North American outbound teams

Background in edge computing, IoT, or industrial automation solutions

Experience scaling outbound motion in a startup or high‑growth SaaS company

What We Offer

Competitive Compensation: Base salary + individual performance‑based incentives

Leadership Opportunity: Shape and build the NA BDR function

Career Growth: Clear path into senior sales or GTM leadership roles

Learning & Development: Access to industry training, mentorship, and leadership coaching

Flexibility: Hybrid work options based in Toronto

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