General Manager

Piping Rock Health Products is seeking an entrepreneurial, results-driven leader to build, operate, and grow its Canadian business. This role has full ownership of Piping Rock’s multi-brand portfolio in Canada and is responsible for driving growth, profitability, and long-term market leadership. The Managing Director, Canada will run the Canadian business as an independent operating unit, with accountability across strategy, sales, marketing, operations, customer and distributor relationships, and financial performance. This leader will also play a critical role in shaping product innovation and launch strategies tailored to the Canadian consumer and regulatory environment. This is a hands-on leadership role for a proven operator who thrives with autonomy, embraces accountability, and is excited to scale a complex, multi-brand business including the following brands: Vitafusion, L’il Critters, Renew Life, Natural Calm, NeoCell, and Nature’s Truth. Responsibilities: - Own overall performance of the Canadian business, including revenue growth, profitability, and market share - Lead all Canadian operations and serve as the primary point of contact between the Canadian business and global leadership - Partner closely with USA headquarters to align global brand strategy with local market needs - Oversee marketing strategy and execution for all brands in Canada - Build and manage all sales efforts across retail, ecommerce, and distributor channels - Drive customer strategy, pricing, promotional planning, and account growth - Partner with US manufacturing and supply chain teams to ensure product availability, service levels, and operational excellence - Identify market trends and partner with product development teams to shape product concepts, formulations, packaging, and claims - Lead go-to-market strategy for new product launches, including pricing, positioning, and channel strategy, consumer insights, and regulatory considerations unique to Canada - Collaborate with product development and regulatory teams to bring new products to market successfully - Build, lead, and develop a high-performing Canadian team - Foster a culture of accountability, collaboration, and execution Qualifications: - Senior leadership experience in consumer health, wellness, or related industries - Proven track record managing a business unit, country, or division with full commercial responsibility - Strong background in sales, marketing, and customer management - Strategic thinker with hands-on operational instincts - Entrepreneurial mindset with the ability to operate independently and decisively We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more! We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses! Founded in 2011, Piping Rock Health Products has gone on to win Long Island’s Top Workplaces Award 6 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success. We are drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines. Piping Rock Health Products, INC is an Equal Opportunity Employer.