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LifeLabs Medical Laboratory Services
Senior Marketing Manager Hybrid RoleLifeLabs Medical Laboratory Services • Winnipeg, Canada
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Senior Marketing Manager Hybrid Role

Senior Marketing Manager Hybrid Role

LifeLabs Medical Laboratory Services • Winnipeg, Canada
9 days ago
Job type
  • Full-time
Job description
Join LifeLabs as a Senior Manager in Marketing (B2B) and play a key role in shaping our marketing strategies from Toronto, ON. This hybrid position focuses on driving demand and pipeline growth.

In this pivotal role, you’ll develop and execute B2B marketing strategies that directly contribute to LifeLabs' commercial priorities. By translating market insights into impactful campaigns, you’ll work alongside Sales and cross-functional teams to ensure we meet customer engagement needs effectively. Your leadership will help foster a performance-driven culture rooted in collaboration.

Key Responsibilities: • Drive B2B marketing strategies aligned with revenue goals • Lead comprehensive campaigns and go-to-market plans • Connect Marketing with Sales and operational priorities • Measure campaign performance and refine strategies • Mentor a team of Marketing specialists and managers

Requirements: • 8–10+ years in B2B marketing, preferable in diagnostics • 4+ years managing teams directly • Bachelor's degree in relevant fields, MBA preferred • Experience in sales enablement and market analysis • Strong strategic thinking and execution capabilities

Enhance Canada’s healthcare landscape with your expertise and leadership at LifeLabs. #J-18808-Ljbffr
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Senior Marketing Manager Hybrid Role • Winnipeg, Canada

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