Manager, Digital Omni E

About This Opportunity

The Digital Omni E-Commerce Manager supports the execution and optimization of e-commerce marketing programs across online platforms. This role focuses on paid search performance, e-commerce content management and digital shelf optimization and performance insights to improve product discoverability and conversion.
The role also develops recommendations for leveraging first-party data and audience targeting to improve e-commerce marketing performance. Working cross-functionally with marketing, sales, analytics, CRM and agency partners, the Digital Commerce Manager delivers insights and optimization strategies that support e-commerce growth.

Responsibilities

Digital Shelf & Product Content
• Manage and optimize e-commerce product content across online marketplaces.
• Parter with brand and digital asset teams to maintain accurate, compelling product pages and attributes.
• Monitor digital shelf performance and identify opportunities to improve discoverability and conversion.
Performance Insights & Optimization
• Analyze e-commerce performance data across retail and FSOP platforms.
• Develop reporting and insights to identify optimization opportunities across campaign and product pages.
• Provide recommendations to improve e-commerce performance and digital shelf effectiveness.
• Partner with marketing, analytics, and content teams to improve commerce performance
Paid Search Strategy & E-commerce Campaign Execution
• Executes and optimize paid search campaigns across e-commerce platforms
• Manage keyword strategy, bidding and testing to improve campaign performance.
• Partner with marketing leadership on recommendation for campaign optimization and reporting.
• Work with agencies and platform partners to execute and optimize campaigns.
• Leverage AI-powered search tools and emerging technologies to identify optimization opportunities.
First – Party Data Activation
• Develop recommendations for leveraging first-party data to improve e-commerce marketing performance.
• Partner with media teams to activate CRM and audience optimization targeting strategies.
• Support execution of owned audience initiatives (eg contests, promotional programs, shopper segmentation & coms strategy)
Omni Marketing – Amazon, Pureplay & FSA
• Execute and optimize omni marketing plans for Amazon, Instacart and FSA Channels (Uber Eats, Door Dash etc).
• Manage amazon advertising and own Amazon data pulls and reporting.
• Parter with FSA platforms on search, promotion strategy & drive menu optimization.

Qualifications

• 4 year degree in Marketing or relevant Programs preferred
• 4+ years of experience in digital marketing, e-commerce or retail media.
• Experience managing paid search campaigns across e-commerce platforms.
• Experience managing e-commerce product content or digital shelf optimization.
• Strong analytical skills with experience interpreting e-commerce performance data
• Experience working with agencies and cross-functional teams.
Preferred:
• Experience with Salsify, Amazon, FSA platforms
• CPG or beverage industry experience or retail industries
• Experience working with e-commerce RMN platforms
• Experience with digital asset management or product content syndication tools
• Familiarity with CRM platforms or first-party data activation

Why work with us?

• Join a local, family-owned business that’s part of a globally recognized brand, where you can develop your capabilities, competencies, and career.
• Coke Canada has a culture of learning, and we offer several channels to support your development, including on-the-job training and a library of free courses for just-in-time learning.
• We are committed to offering a comprehensive benefits package designed to help our employees achieve their best physical, mental, financial, and overall health and well-being. This includes a competitive compensation package, access to retirement and saving programs, family and employee assistance program, paid vacation and floater days.
• We have close, local connections with the communities in which we operate across Canada. We’re determined to make a positive difference in our communities; this includes opportunities for employee volunteerism.
• We’re building our business responsibly and our mission is to work Toward a Better Future Together. We have a plan that outlines how we are reducing, reusing, recycling, decreasing our carbon footprint, and using water responsibly. For more information visit cokecanada.com/sustainability/

Coke Canada has been recognized as one of Canada’s Best Employers for Diversity, and we’re committed to fostering a diverse, equitable and inclusive workplace. Together we are creating a workplace culture that values diversity, enables inclusivity and ensures everyone feels like they belong. We are aiming to ensure our diverse workforce is reflective of the communities in which we operate. Research shows that women-identifying and other marginalized individuals often hesitate to apply unless they meet 100% of the listed qualifications. If this role excites you, even if you don’t check every box, we encourage you to apply. Your unique experience and perspective could be what we’re looking for. Unless otherwise specified, this job post is for an existing vacancy. Our hiring process is human-driven and does not involve AI tools for screening, assessment, or selection. For individuals requiring accommodations or support throughout the recruitment process please call 1-844-383-2653 or email .