Director of Student Recruitment & Admissions for Secondary School

Position Summary The Director of Student Recruitment & Admissions plays a critical role in promoting and maintaining a strong student enrollment base for a private secondary school in Ontario. This role requires both strategic planning and proactive outreach — engaging directly with families, educational agents, and marketing initiatives worldwide to promote the school and meet enrollment targets. Occasional overseas travelling would be required. Key Responsibilities Proactive Outreach & Relationship Building - Actively identify and reach out to prospective students and families through personalized communication, digital channels, and direct engagement. - Proactively build and maintain partnerships with education agents, consultants, and feeder schools globally to broaden the school's reach and visibility. - Initiate and participate in international student recruitment campaigns and marketing events, both virtual and in-person, to directly increase the school’s student population. - Plan, organize, and oversee admissions events, including open houses, information sessions, and campus tours, to showcase the school's facilities, programs, and community - Liaise with faculty, staff, and students to involve them in the admissions process and ensure their participation in recruitment events and initiatives - To commit the annual admission target and secure the retention of new applications Recruitment Strategy - Design and execute a comprehensive admissions strategy aligned with the school’s enrollment objectives. - Analyze enrollment trends and data to forecast, plan, and drive results. Admissions Management - Develop and implement comprehensive admissions policies and procedures in line with the school's mission and enrollment goals - Manage the entire admissions process, including application review, interviews, and decisions, ensuring a seamless and efficient experience for prospective students and their families - Collaborate with faculty, staff, and administrators to assess applicants' qualifications and fit with the school's academic, extracurricular, and community values - Maintain accurate records of applicant data and statistics to track enrollment trends and inform strategic decision-making Marketing & Promotion - Collaborate with the marketing team to produce compelling recruitment content, including videos, brochures, and social media campaigns. - Highlight the school's academic programs, extracurricular offerings, and university outcomes to attract high-quality applicants. Team Leadership & Reporting - Lead and mentor the admissions staff, ensuring a high-performing, customer-service-oriented team. - Provide regular reporting to school leadership on enrollment trends, pipeline status, and recruitment performance. Position Requirements Academic & Experience Requirements - Bachelor's degree in a relevant field (e.g., Education, Marketing, Business Administration) - Ten years of experience in admissions and recruitment in education sector, preferably in a secondary school or higher education setting Knowledge & Competency Requirements - Prior experience in international high school admissions is a mandatory requirement - Strong sense of business acumen - Strong knowledge of the Ontario education system and admissions requirements - Excellent communication and interpersonal skills, with the ability to engage and build relationships with diverse stakeholders - Strong organizational and project management abilities, with a keen attention to detail - Data-driven mindset with the ability to analyze and interpret enrollment data - Proficiency in using admissions management systems, databases, and Microsoft Office Suite - Familiarity with digital marketing tools and social media platforms is an asset - Occasional overseas business trips are required Desirable Requirements - University guidance counselling knowledge - Knowledge in IB curriculum and A-Level