Engagement Marketing Manager

Job Description

What is the opportunity?

Avion Rewards sits at the core of RBC's client strategy, recognized by over two-thirds of Canadians as a leading loyalty brand. We're building one of the largest loyalty ecosystems in the country—and we're seeking a skilled Marketing Manager to join our Avion Rewards Marketing team.

You're a marketer who believes the best customer relationships are built offer by offer, moment by moment. In this role, you'll own a portfolio of high-impact engagement programs that keep our customers connected to the value Avion Rewards delivers every day.

What will you do?

• Help shape how decisions are made – You’ll assist in the development of the marketing plans and execution to support our customer engagement goals.
• Launch Test & Learns – You’ll design, manage and bring to life marketing offer tests that drive customer engagement. You’ll review data, set up the right hypothesis, launch impactful marketing campaigns, measure what matters and translate results into clear recommendations that make our next campaign even better than our last.
• Bring New Ideas to Life – You’ll partner with product, business and internal and external teams to launch new features through marketing campaigns that are clear, compelling and built around what the customers actually need.
• Shape a win-back Strategy – You'll help shape our win-back approach from the ground up—identifying lapsed customers, understanding what it takes to bring them back, and crafting targeted communications and offers that rebuild their connection with Avion Rewards.
• Grow ShopPlus reach and relevance - You'll develop and execute marketing programs for the Avion Rewards ShopPlus proprietary browser extension. You’ll drive awareness, adoption, and ongoing engagement of ShopPlus through compelling content and targeted offers.
• Partner with Everyday Rewards Team– You'll support the expansion and optimization of our Everyday Rewards portfolio, developing strategies that deepen everyday engagement and reward customers for the moments and behaviours that matter most to them.

What do you need to succeed?

Must-Have

• University Degree; Marketing or Communications
• 5+ years of marketing experience.
• Strong project and time management skills with the ability to prioritize multiple projects in a fast-paced, deadline-driven environment.
• Experience developing creative briefs and managing creative process and timelines.
• Experience building and launching marketing initiatives, which may include email, digital, social and content marketing strategies, evergreen campaigns and more
• Metrics-driven and results-tracking mindset while executing across digital channels

Nice to Have

• Previous marketing experience in the credit card and/or loyalty space
• Self-starter who proactively brings ideas and optimization recommendations to the team

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Flexible work/life balance with hybrid model (4 days in office at 88 Queens Quay, Toronto)

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-05-13

Application Deadline:

2026-08-01

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.