Director, Marketing Operations

Job#: 3033669

Job Description:

Job Description

Title: Director, MarTech / Marketing Operations (Contract)

Industy: Banking/ Financial

Employment Type: Contract

Contract Length: 12- 18 months

Hours: week

Overview

• Seeking a Director, MarTech / Marketing Operations to lead day-to-day operational ownership of the marketing technology ecosystem. The successful leader will stabilize and “future-proof” the MarTech Ops function by driving platform reliability, ensuring marketing data flows end-to-end, and establishing governance and documentation across a complex, legacy-leaning environment.
• This is a hands-on leadership role with ~6–8 direct reports, focused on operational excellence, process discipline, and cross-platform health across tools like Salesforce, Unica, Adobe, and adjacent MarTech components supporting near real-time, 1:1 digital engagement.

Key Outcomes (Core Mandate – 3 Pillars)

1) MarTech Platform Operations & Maintenance

• Own operational health and reliability of the MarTech stack (, Salesforce, Unica, Adobe, and connected platforms).
• Lead incident/outage response, triage, vendor/partner coordination, and root-cause follow-through—especially where integration points create downstream breaks.
• Establish monitoring, runbooks, SLAs/SLOs, and operational KPIs to proactively prevent recurring issues and improve platform stability.

2) Data Ingestion, Enablement & “Customer 360” Readiness

• Ensure marketing data is flowing correctly into the ecosystem to support segmentation, decisioning, and 1:1 engagement.
• Operationally support the standing-up / scaling of Salesforce Data Cloud (Data 360) by onboarding new data sources and data points, including model scores and audience attributes needed for activation.
• Drive alignment across data producers/consumers to ensure consistent definitions, reliable refresh patterns, and controlled activation into downstream platforms.

3) Operational Processes, Legacy Handoffs & Execution Enablement

• Lead and improve operational workflows across legacy systems and multi-team handoffs, ensuring clear ownership, minimal friction, and predictable delivery for marketing execution.
• Partner with internal teams involved in handoffs (including teams specifically accountable for some operational transitions) to reduce manual steps, clarify RACI, and improve throughput/quality. (Suggested delivery approach; handoff complexity is explicitly stated.)
• Support reliable delivery enablement for digital marketing execution (, offers/journeys), without being the person who personally builds campaigns.

Leadership, Governance & Team Enablement (Critical)

• Directly lead and develop a lean team (~6–8)—setting expectations, removing blockers, and empowering the team so work is not bottlenecked through one SME.
• Establish governance practices where “nothing is documented” today: SOPs, process maps, decision logs, change controls, release coordination practices, and knowledge transfer routines.
• Drive “future-proofing” through standardization, documentation discipline, and operational maturity—creating stability so transformation can proceed in parallel.

Key Responsibilities (Day-to-Day)

• Own platform operational rhythm: incident management, problem management, change/release coordination, status reporting, and stakeholder communications.
• Manage priorities across the three pillars, balancing urgent operational needs with medium-term stabilization improvements.
• Build an execution-ready operating model: intake → triage → delivery → validation → post-release monitoring. (Suggested; consistent with ops mandate.)
• Coordinate cross-functionally with marketing, data teams, technology partners, vendors, and adjacent platform teams.

Required Qualifications

• Proven director-level leadership in MarTech Operations / Marketing Operations / Marketing Technology (title flexibility is acceptable; capability matters).
• Demonstrated experience running a multi-platform MarTech ecosystem, including operational ownership, outage management, and integration-heavy environments (, Salesforce, Unica, Adobe, etc.).
• Strong background in data enablement / ingestion for marketing use cases (customer/audience data, segmentation attributes, model scores) and operational support for Salesforce Data Cloud (Data 360) style capabilities.
• Track record of implementing governance and process discipline in under-documented, legacy-heavy environments.
• Excellent stakeholder management and executive communication; able to drive clarity, accountability, and alignment across teams.

Nice-to-Haves

• Experience operating in an agile-style operating model (domains/squads/crews) within a large enterprise transformation context.
• Experience in regulated/financial services environments where change control, risk, and auditability matter.
• Familiarity with operational metrics frameworks (SLA/SLO, incident KPIs, platform uptime reporting).

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico.

Everforth Apex Benefits Overview: In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA.