Description
Location: Hybrid/remote. Anywhere based in Canada but preferred in or near Vancouver, Toronto or Halifax.
Type of Contract: Full-Time, Fixed-Term (June 2026 to May 2027)
Salary: $60,000 CAD per annum pro rata
Job Purpose
The contract role for Marketing Manager, EFL North America is a remote or hybrid role that will oversee all marketing and communications for the Canada English Language division, which includes Adult English, Juniors, Year-Round Groups, and IELTS in Canada and the USA.
Reporting to the Director of Marketing, Global EFL and Career Colleges, the Marketing Manager will work closely with the Global Recruitment Team (GRT), Direct-to-Consumer team (DTC), English School staff, Operations team, and other marketing teams and colleagues, and will be the subject matter expert for English Language programs in North America.
Closely aligned with marketing, sales, and business operations teams, the Marketing Manager will develop sales enablement material, campaigns, and other marketing initiatives that resonate with agents, students, parents, and influencers with a focus on building awareness, positioning, consideration, and preference for our programs in North America.
For direct-to-consumer initiatives specifically, the Marketing Manager will also support the needs of the Growth Marketing team to drive domestic and international onshore student recruitment efforts in partnership with sales in North America. They will also be working closely with global colleagues to share and implement best practices, and ensure efforts are aligned across territories and support company-wide targets for student recruitment.
Main Duties and Responsibilities
Integrated campaign strategy and development - Manage and optimize all North America English Language and IELTS Google Business profiles
- Support the development of compelling and strategic campaigns through a variety of channels (paid, organic) to drive student recruitment and growth in our North America Adult English programs.
- Support the monitoring and reporting on the effectiveness/ROI of campaigns.
- Partner with Growth Marketing and Customer Marketing teams to create and optimize campaign strategies.
- Manage the English Language online presence, strengthening our positioning against competitors and building brand awareness through clear and consistent communications and journeys that maximize lead generation, conversion, and advocacy.
- Help maintain and evolve the global Adult English and Juniors websites, and own the IELTS tests website, with a focus on ensuring content updates and accuracy, as well as enhancing UX and SEO performance in partnership with the Digital Products team.
- Regularly report on social media, website marketing, and Google Business profile metrics to improve reach, engagement and followers.
- Develop a social media marketing strategy for Instagram and YouTube, own KPIs, and create engaging digital content to highlight programs, unique value propositions, and showcase student experiences on social media – fun stories, testimonials, infographics, photos, and videos.
- Be the global Marketing lead for English Language social media, providing guidance and insights to the other EFL Marketing team members.
Content marketing and sales enablement support
- Collaborate with key stakeholders to develop engaging content that drives brand and program awareness, as well as supports overall division targets, delivering:
- Blog and newsletter content – Together with marketing team colleagues and other global team members, develop a content calendar and deliver engaging blog articles and monthly agent newsletters highlighting key selling points English Language and Juniors locations and programs.
- Email marketing – Create and execute quality email marketing campaigns to nurture and convert prospective agents and students, keep existing agents informed and engaged, as well as support organic lead generation through website traffic.
- Sales enablement – Be the owner of product knowledge for North America English Language, Juniors, and YRG sales enablement activities and marketing materials, ensuring effective communications and accurate and up-to-date content:
- Lead the annual re-design, development, and production of internal and market-facing collateral for the North America programs.
- Create new collateral and display items to build awareness of and interest in our programs at our schools and in partnership with the GRT and DTC teams at key events and conferences.
- Ensure collateral, merchandise, and display items are high-quality, on brand, and adapted to specific audiences as needed.
- Regularly produce content that promotes student success and supports sales’ recruitment efforts.
- Support student and agent events and webinars and ensure ongoing enhancements by tracking key performance metrics.
- Be the global Marketing lead for English language design, providing content guidance and design creativity to collateral and partnering with the global design team as-needed.
New product and partner launches
- In collaboration with the New Launches Marketing and corporate Marketing teams where applicable, support launches of new partners and products.
- Ensure that launch marketing plans support achievement of business goals.
- Brand management and positioning
- In collaboration with key stakeholders:
- Maintain and evolve the brand identity and consistency for English Language in North America, in addition to supporting global brand and design initiatives.
- Develop differentiated positioning to stand out from competition with students, agents, and partners.
- Work with the global design team to organize and develop creative designs templates for improved efficiency and effectiveness.
- Develop product-level benefits and KSPs messaging that drives interest, applications, and bookings.
- Own the North America English Language competitive landscape, partnering closely with sales to continue to evolve KSPs
Cross-functional teamwork & collaboration - Collaborate with sales, school staff, operations, and marketing team members to provide a joined-up service and promote Canadian programs to students, parents, and agents:
- Shared website positioning, UX, and SEO work.
- Cross-regional brand campaigns.
- Build and establish effective networks with internal and external stakeholders and nurture relationships through structured engagement.
- Ensure budget is effectively utilized for greater ROI and negotiate competitive and flexible deals with suppliers.
- Share best practices, identify areas for improvement and optimization, and take initiative to lead and participate in cross-functional projects.
Person Specifications
Legal status - Eligibility to work in Canada
- Clear background or criminal record check
Qualifications - Post-secondary education
- Strong English language skills (B1 or higher)
- Marketing-related specializations (digital marketing, design, marketing strategy, social media marketing, etc.) (Desirable)
- Multilingual (Desirable)
Experience and knowledge - Marketing design and video editing
- Held a similar or related position previously
- Experience with social media management
- Experience with SEO content writing such as blog posts, social media captions, and websites
- Experience working with marketing automation and email engagement tools
- Canva (Desirable)
- Adobe suite of products including InDesign (Desirable)
- SEO analysis tools such as SemRush, Ahrefs, etc. (Desirable)
- HubSpot (Desirable)
- Experience with a project management software such as Monday.com (Desirable)
- Experience working in a similar or related role (Desirable)
- Experience with the English language sector in Canada (Desirable)
Skills and Abilities - Ability to think strategically and take a data-driven mindset to make marketing decisions
- Ability to take a creative approach to internal and external-facing marketing materials and communication
- Ability to work collaboratively and respectfully with stakeholders at varying levels of seniority
- Ability to write SEO-driven marketing content such as blog posts, website pages, etc
- Ability to write clear, descriptive briefs and strategy planning documents for various stakeholders
- Ability to work in a fast-paced, exciting environment while managing multiple projects and smaller tasks • Ability to do complex data analysis (Desirable)
- Familiarity with AI tools for marketing use, such as ChatGPT (Desirable)
Personal qualities - Creative approach to marketing with an eye for design
- Well-written with an interest in storytelling
- Data-driven decision-making
- Collaborative, communicative, and consistent
- Proactive approach to marketing and collaboration
- Enjoys making a positive impact on students’ lives and is passionate about education
- Aims to meet deadlines
- Focuses on organization
Disclaimer
This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.
As part of our recruitment process, we use AI-enabled technology to assist with tasks such as application screening and process administration. These tools are designed to support fairness and consistency, and human reviewers make all final decisions.
Oxford International is committed to safeguarding and promoting the welfare of children. Recruitment checks, including checks with past employees, are undertaken in accordance with our Recruitment and Selection policy.
Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status
If you require accommodations at any point during the application or hiring process, please contact nahr@oxfordinternational.com
Oxford International Education Group is a renowned institution dedicated to providing exceptional educational experiences to international students. With a global presence and a commitment to academic excellence, we strive to empower students to achieve their full potential and thrive in a dynamic, interconnected world. We are proud of our culture and have recently been officially certified as a Great Place to Work ©!
