Senior Director, Sales Enablement

Our Story & Purpose:

We’re Vancity, a member-owned credit union built on the principles of inclusion and social justice. Since 1946, our relentless commitment to these values has helped us challenge the status quo and break down barriers. We’ve made bold commitments to become net-zero by 2040 across all mortgages and loans, and we’re actively pursuing strategies in Indigenous banking and financial resilience for our members.

As the largest private sector Living Wage Employer in Canada, we’re proud to be consistently recognized as one of the country’s Top Employers. If you’re ready to join our team of 2,300 diverse individuals, access competitive rewards and benefits, and be part of a greater movement - apply today!

Your Role in Supporting Our Members:

As the Senior Director, Sales Enablement, you will lead the development and delivery of strategic sales and service initiatives across the branch network in alignment with the division’s long-term strategic objectives. Aligning key initiatives to the multi-year strategy, you will ensure disciplined execution through implementation and sustainment, incorporating feedback and results data to ensure operational effectiveness and profitability.

Reporting to the VP, Branch Channel, you will works closely with Inclusive Banking leadership and enterprise functions to design impactful initiatives, ensure project alignment, remove barriers, and drive coordinated delivery of initiatives that enhance member experience and business performance. You will also lead the advancement of sales enablement practices, community-driven growth strategies, and enabling capabilities (e.g., CRM, dashboards) that support scalable, advice-led service delivery.

This is a Full time, Permanent role based at our Vancity head office. While this position provides a hybrid work arrangement, you may be expected to be on site for events and business demands as required.

How You'll Make an Impact:

• Owning the development and end-to-end execution of the sales and service strategy for the branch network, translating divisional priorities into an integrated portfolio of initiatives that drive sustained performance, operational effectiveness, and member value, in partnership with Senior Regional Directors and Inclusive Banking leadership
• Leading cross-functional collaboration with Product, Marketing, Operations, Wealth, Business Banking, Learning & Development, and other enterprise partners to co‑develop and align strategic sales and service initiatives, ensuring priorities, capabilities, and delivery approaches are integrated to support enterprise objectives, operational effectiveness, and high-impact execution across the branch network.
• Providing strategic leadership and oversight for the sales and advisory capability development across the branch network, including relationship-based sales and service practices, coaching frameworks, and the adoption of tools, processes and enabling capabilities that strengthen member discovery, advice quality, and relationship deepening at scale.
• Leading branch and network optimization through the use of data, performance insights, and market intelligence to inform branch operating models, segmentation strategies, advisor capacity, staffing models, and bottom-up target setting, enabling improved productivity, performance management, growth and overall branch network effectiveness
• In collaboration with Marketing, Product, Sr. Regional Directors and Branch leadership, leverage local market and community insights to tailor marketing and sales and service strategies that strengthen branch presence, deepen member relationships and expand market share and business performance cross communities.
• Leading the design and evolution of sales management routines and performance enablement frameworks, including incentive programs, scorecards, recognition frameworks, and accountability mechanisms that reinforce consistent execution and performance outcomes across the branch network.
• Providing strategic oversight of Level 1 and 2 member complaints, ensuring consistent member experience standards, identification of systemic issues, high-quality resolution practices, and continuous improvement opportunities across the branch network.
• In partnership with enterprise partners, influence the evolution and prioritization of front-line infrastructure and enabling capabilities – including CRM, dashboards, onboarding, and advisory tools – to ensure branch teams are supported by scalable, insight-driven, and operationally effective solutions that enable consistent advisory practices.
• Ensuring appropriate risk management, compliance, and regulatory oversight across branch sales and service practices, balancing access, innovation, business growth and operational effectiveness with the organization’s risk appetite.

What You’ll Bring to the Team:

• 10+ years of progressive leadership experience in retail banking, credit union, or financial services, with accountability for sales performance, service excellence, and/or branch operations.
• Proven experience leading enterprise-wide initiatives, translating strategy into execution, and delivering measurable business outcomes.
• Deep expertise in branch operating model design, sales enablement, advisory-based models, and frontline capability development, including coaching and performance management practices.
• Strong analytical and data-driven decision-making skills, with experience leveraging insights to drive network optimization, productivity, and growth.
• Demonstrated ability to design and implement operating models, incentive programs, and performance frameworks at scale.
• Experience working across complex organizations, with a track record of influencing senior stakeholders and aligning cross-functional teams (e.g., Marketing, Operations, Product, Wealth, Business Banking, Learning & Development).
• Strong understanding of member-centric banking, including relationship deepening, financial well-being, and community-based growth strategies.
• Experience overseeing CRM, dashboards, or sales enablement tools that support advisory conversations and performance management.
• Undergraduate degree in Business, Finance, or a related field; MBA or equivalent combination of education and experience considered.

You’ll Thrive Here If You Are:

• Strategic and outcome‑driven – You naturally connect multi‑year strategy to disciplined execution, ensuring initiatives translate into measurable business, performance, and member outcomes across a complex branch network.
• A collaborative enterprise leader – You build strong partnerships across Marketing, Product, Operations, Wealth, Business Banking, and Learning & Development to align priorities and drive coordinated, high‑impact delivery.
• Data‑informed and analytically curious – You leverage performance insights, market intelligence, and operational data to optimize branch models, advisor capacity, productivity, and growth.
• Passionate about member‑centric banking – You are motivated by improving advice quality, deepening relationships, and advancing community‑based growth strategies that enhance member experience and financial well‑
• Comfortable leading through influence and complexity – You confidently navigate risk, compliance, and regulatory considerations while influencing senior stakeholders and enabling consistent, scalable sales and service practices.

We value lived experience, so if you are interested in this role, we encourage you to apply even if you feel your skills don't perfectly align with those listed.

What You’ll Earn:

This role offers a salary range of $165,500 to $204,435 per annum. The base pay offered may vary depending on factors such as relevant qualifications, skills, previous experience, and internal equity. As part of our total rewards package, employees may also be eligible for our annual incentive program, subject to program eligibility requirements.

Why You’ll Love Working Here:

A career at Vancity is more than just a job, you’re joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay, we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

• Living Wage Employer: We’re the largest private-sector Living Wage Employer in Canada and consistently ranked among Canada’s Top Employers.
• Customizable Benefits: Permanent employees receive flexible benefit packages that can be tailored annually to meet evolving needs.
• Generous Vacation: New employees start with 3-4 weeks of vacation per year, with additional days earned over time.
• Extra Stat Holidays: In addition to BC’s 11 statutory holidays, we offer 2 extra days, plus care days for personal or family illness.
• Immediate Health Coverage: Health and dental benefits begin on your hire date, with three levels of coverage to choose from.
• Defined Benefit Pension: Our retirement plan provides a guaranteed income for life, recognizing that retirement looks different for everyone.

Vancity Talent Programs:

Vancity supports an inclusive hiring process for candidates who self-identify as Indigenous, Black, or Trans. With special permission from the BC Human Rights Commissioner, this initiative provides access to career development opportunities, prioritized job screening, and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative, in line with the BC Personal Information Protection Act (PIPA). For details, please see our dedicated Talent Programs job posting.

At Vancity we’re committed to creating a welcoming and inclusive workplace to help our people and communities thrive and prosper. Diversity in our workforce is integral so that we can truly represent, understand and respond to our community needs and deliver on our member experience.

We are also committed to an inclusive, barrier-free and accessible recruitment experience for all candidates. If you require any accommodations or support at any stage of the recruitment process (including the application stage), we encourage you to let us know by contacting our Talent Acquisition team at recruitment@vancity.com. We’re here to work with you to ensure your needs are met promptly and effectively. All requests will be handled with the utmost respect and confidentiality, so you can participate fully in the process.