Social Media and Digital Marketing Coordinator

Position: Social Media and Digital Marketing Coordinator

Hours: Monday to Friday, 9 am – 5 pm

Location: Woodbridge, Ontario

Position Type: Hybrid, 4 days in-office.

Term: 12-month Contract Position

Salary Range: $52,000 - $62,000

WHO WE ARE

Ddrops Company is 100% Canadian-owned and operated, founded on a simple mission: to provide a “simply better” way to provide Vitamin D. We are passionate about creating quality natural health products and providing meaningful information to consumers and healthcare providers alike.

Known for our uncompromising product standards, Ddrops supplements are manufactured in GMP-certified facilities in Canada and hold third-party certifications worldwide, going above and beyond industry norms to ensure consistency, safety, and premium quality. That commitment to health and well-being has earned us the trust of families and healthcare professionals across North America, where Baby Ddrops has grown to become the #1 infant vitamin.

YOUR ROLE IN DRIVING SUCCESS

This is an execution-first, hands-on role for someone who loves being in the details of great content, digital marketing, community building, and brand storytelling. Reporting to the Director of Sales & Marketing, you’ll help bring the Ddrops brand to life through social media, email, paid channels, earned media, and our growing online community, keeping campaigns moving, conversations thriving, press coverage growing, and our audience engaged.

Social media & content creation

• Manage day-to-day social execution across Instagram, TikTok, Facebook, and , including scheduling and posting.
• Create compelling, on-brand short-form content, including Reels, TikToks, Stories, and static posts that speak to parents, caregivers, and wellness seekers.
• Monitor trends, platform updates, and relevant health/wellness and parenting conversations to bring timely ideas to the content calendar.
• Coordinate content shoots, helping with logistics, briefing, and asset management.
• Support influencer and creator partnerships through outreach, gifting coordination, and deliverable tracking.
• Maintain and organize digital asset libraries, including photography, video, and written copy.

Paid social support

• Assist with the setup, trafficking, and performance monitoring of paid campaigns across Meta (Facebook/Instagram) and TikTok.
• Compile weekly performance reports and help maintain dashboards tracking key metrics including ROAS, CAC, CTR, and conversion rates.
• Support creative testing by organizing assets, documenting results, and tracking learnings across campaigns.

Community management

• Own the Ddrops online community as the primary voice responding to comments, DMs, and mentions in a timely, warm, and on-brand way.
• Develop and execute a community engagement strategy that builds genuine relationships with parents, caregivers, and health-conscious consumers.
• Identify and nurture brand advocates, loyal customers, and UGC creators — turning fans into long-term community members.
• Monitor brand sentiment and surface recurring themes or concerns to marketing and product teams.
• Set and track community KPIs, including response rate, engagement rate, sentiment score, and community growth.
• Coordinate PR and influencer initiatives to amplify community voices and integrate user stories into brand campaigns.

Analytics & reporting

• Track, analyze, and report on the performance of social, email, and digital campaigns, translating data into actionable insights.

Email & digital campaigns

• Help build, schedule, and QA email and SMS campaigns from copy to deployment to post-send reporting.
• Assist with list segmentation, A/B testing, and lifecycle flows to improve open rates, click-through, and conversion.

Additional responsibilities

• Support product launches and campaign coordination, ensuring all pieces come together on time and on brand.
• Stay current on digital and health trends and the competitive landscape.
• Take on special projects and other duties as assigned.

WHO YOU ARE

You don’t need to have done it all before, but you do need to be curious, proactive, and genuinely excited about health, wellness, and people. If you’re the kind of person who notices the typo before anyone else does, has three ideas for next month’s content calendar, knows how to write a pitch a journalist will actually open, and finds real joy in connecting with an online community, this role is for you.

Knowledge, Experience & Skills

Education/Experience:

• Post-secondary diploma or degree in Marketing, Digital Marketing, Communications, Business Administration or a related field.
• Minimum one year of professional experience in social media, digital marketing, and/or public relations.
• Demonstrated experience managing or contributing to social media accounts across platforms such as Instagram, TikTok, Facebook and .
• Practical experience using Google Analytics and Google Ads to monitor performance and support campaign optimization.
• Google Ads Certification, Google Analytics Certification (GAIQ), or other recognized digital marketing certifications (e.g., HubSpot Content Marketing, Meta Blueprint) are considered an asset.

Technical Skills:

• Solid foundational knowledge of digital marketing channels, platforms, and best practices across social, email, paid, and owned media.
• Proficiency in core digital marketing tools, including Google Analytics, Google Ads, Meta Business Suite, Hootsuite, and Looker Studio (formerly Google Data Studio).
• Experience with email marketing platforms such as Mailchimp or HubSpot, including campaign execution, list segmentation, and A/B testing.
• Hands-on experience creating short-form video content and social content across Instagram Reels, TikTok, and similar platforms, with a strong sense of what performs well organically.
• Graphic and visual content creation skills using tools such as Canva or Adobe Express for social media assets and marketing collateral.
• Familiarity with CMS platforms such as WordPress for content publishing and basic site updates.
• Working knowledge of SEO principles, including keyword research and on-page best practices; experience with tools such as SEMrush or Ahrefs is considered an asset.
• Ability to assist with paid media management across search and social platforms, including budget tracking and performance monitoring.
• Strong analytical skills with the ability to translate data into actionable insights and communicate findings clearly through reports and dashboards

WHY YOU’LL LOVE WORKING AT DDROPS

• Make a visible impact as a voice and presence of a nationally recognized consumer brand, with work that reaches parents, caregivers, and health-conscious consumers every day.
• Collaborate with and learn from experienced, supportive marketing that values fresh ideas and gives you room to grow.
• Grow your career through meaningful learning and development opportunities, both professionally and personally.
• Be part of a purpose-driven culture where team engagement is a priority, from informal get-togethers to company-wide annual celebrations that recognize our people and community.

BENEFITS

• Bonus Potential
• Health Spending Account (covers medical, dental and vision care)
• Hybrid role (Remote Fridays)
• Product perks (generous employee discount)
• EAP Program
• 4 paid sick days
• 3 weeks paid vacation
• Free on-site parking
• Company BBQs and celebrations

ADDITIONAL INFORMATION

• Applicants must be legally entitled to work in Canada.
• This position is open to all qualified candidates; however, Canadian citizens and permanent residents will be given priority in accordance with applicable government regulations.
• Ddrops Company welcomes and encourages applications from individuals with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.
• Ddrops Company does not presently use Artificial Intelligence (AI) in our recruitment and selection processes.
• The above posting is for a new vacancy.

HOW TO APPLY

Please include:

Ø A cover letter or note that tells us: what’s a piece of content or campaign you’re proud of, and why did it work?

Ø Your resume

Ø A link to your portfolio or social accounts you’ve managed