Manager, Performance Marketing

H2O Digital Marketing, one of Canada’s Fastest Growing digital agencies, is seeking a Manager, Performance Marketing to help support our growing client base. Our agency focuses on helping clients craft, navigate and execute their digital marketing strategies. Our client list spans local retail businesses, multi-unit franchisees, mid-sized B2B organizations and national brands across several verticals. We pride ourselves on bringing great ideas and professional execution to the table with each engagement and always encourage our team to think outside the box to help our clients succeed.

The Role

You will lead a team of Digital Marketing Specialists (paid media) and Account Managers (client services), ensuring excellence in performance, delivery, and client experience. We are seeking a seasoned manager with hands-on experience leading performance marketing teams in a digital agency environment. You will oversee the execution, operations and performance of a large portfolio of franchisee accounts. This role requires strong leadership, deep paid media expertise, operational excellence, and the ability to develop both people and processes. Note:This is fully remote role.

What You’ll Lead

Team Leadership

• Lead, coach, and develop a team of Digital Marketing Specialists (Meta, Google & TikTok) and Account Managers.
• Conduct weekly 1:1s, performance reviews, QA checks, and skill development plans.
• Provide day-to-day support on escalations, decision-making, prioritization, and
• workload distribution.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Oversee the delivery of high-quality service across all assigned franchise groups.
• Ensure proactive communication, reporting accuracy, and strong performance storytelling.
• Support onboarding, new launches, and expansion initiatives for your line of business.
• Serve as a positive, team-first collaborator who works closely with strategists, designers, developers, and leadership to keep projects and relationships healthy.
• Proactively identify risks in projects or communication and remove blockers with internal stakeholders.
• Maintain accurate notes, deliverables, timelines, and billing across accounts.

Performance Marketing Oversight

• Guide media strategy across Meta, Google/PMAX, TikTok and Programmatic Channels.
• Review performance dashboards and ensure optimization recommendations are
• applied.
• Oversee creative testing, quarterly strategy updates, and ongoing experimentation.
• Ensure campaigns align with KPIs, budget pacing, and franchise system goals.
• Operations & Process Management
• Ensure team adherence to Asana, SOPs, QA workflows, and agency best practices.
• Improve operational efficiency across reporting, builds, onboarding, and communication.
• Partner with senior leadership to enhance agency-wide systems and processes.
• Lead capacity planning, resource allocation, and workload balancing.
• Ability to multitask, prioritize, and perform well under pressure.
• Bring a growth mindset, self-awareness, and strong accountability.

What You Bring

• 5+ years experience managing performance marketing teams in a digital agency (required).
• Strong understanding in platform of Meta Ads, Google Ads/PMAX, TikTok & Programmatic
• Experience managing paid media strategy for multi unit locations.
• Proven track record of leading teams who manage 50–150 paid ads accounts.
• Excellent communication, leadership, and client-facing skills.
• Ability to problem-solve quickly, manage multiple priorities, and make data-driven decisions.
• Need to possess advanced analytical skills and be highly process-driven.
• Experience with franchise or multi-unit brands is a strong asset.
• Excellent attention to detail, with a strong understanding of budget constraints and project management.
• Strong organizational ability to manage multiple clients and projects.
• Ability to interpret campaign analytics and make data-driven decisions.

Compensation & Benefits:

After 3 months of employment, you will be entitled to H2O's employment perks including:

• Flexible Hours
• Wellness/Benefits Package
• Competitive compensation

About H2O Digital

Join our dynamic team at one of Canada's fastest-growing digital marketing agencies! We're on the lookout for dedicated individuals who are willing to go above and beyond for our clients. While technology and automation is integral to our service delivery, we also pride ourselves on a traditional, customer-first approach. Our clients rely on us to deliver results, and we consistently exceed their expectations. Our goal is to create innovative digital campaigns that align with our clients' objectives. At our agency, we value passion and commitment just as much as experience. We believe that technical skills can be acquired, but true passion is innate. If you're enthusiastic about digital marketing and ready to make a difference, we want to hear from you!

Job Type: Full-time

Pay: $85,000-$100,000