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Insight Global
Media Planning Lead for Retail ClientInsight Global • Winnipeg, Canada
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Media Planning Lead for Retail Client

Media Planning Lead for Retail Client

Insight Global • Winnipeg, Canada
7 days ago
Job type
  • Temporary
Job description
Drive successful media strategies as a Media Planning Lead with Insight Global for a top retail client in Toronto. This 6-month contract emphasizes both agency and client-side experience to develop impactful media plans.

In this role, your 3-5+ years of experience in direct media will shine as you create holistic retail media strategies. You will collaborate across teams including analytics, ad operations, and finance, translating brand goals into measurable marketing approaches. An action-oriented mindset combined with strong analytical skills will ensure campaign effectiveness while accommodating vendor needs and maximizing results.

Key Responsibilities: • Develop comprehensive retail media plans across various platforms • Translate brand objectives into measurable strategies • Coordinate with media leads for optimal marketing mixes • Review media trends and set KPIs for effectiveness • Drive innovation using emerging formats and tools

Requirements: • 3-5+ years in media planning or related role • Expertise in media tactics, channels, and KPIs • Familiarity with media platforms and analytics tools • Strong communication and collaboration skills • Bachelor’s degree in business or relevant field

Leverage your media expertise and collaboration skills to create effective strategies for a leading retail client. #J-18808-Ljbffr
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Media Planning Lead for Retail Client • Winnipeg, Canada

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