Senior Brand Manager - Marcelle

Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons.

At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in our world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results.

Join a company with more than 350 employees in the cosmetics field and play a key role in the organization.

Groupe Marcelle is currently looking for a Senior Brand Manager – Marcelle for a permanent full-time position.

Reporting to the Marcelle Brand Director, the Senior Brand Manager – Marcelle will lead all Portfolio and Communications efforts for the Marcelle brand. Defining strategies and implementing the annual marketing, launch, and campaign plans, you will play a key role in driving relevance with consumers and customers to maximize growth potential for this brand in both the short and long term.

Work Location

• Hybrid work mode – three (3) days per week in the office

Your Responsibilities Will Be

• In collaboration with the Brand Director, develop the 3-5 years plan and execute the vision, value proposition, and strategy for Marcelle, aligning with business objectives
• Manage and lead the Marcelle Portfolio and Communications teams, fostering a culture of high performance and expertise
• Regularly update Marcelle Go-To-Market team to secure consistency from conception to execution
• Work closely with Innovation and R&D to deliver a strong innovation pipeline aligned with the brand strategy and objectives
• Work closely with the Creative and Media teams to bring to life launch and marketing campaigns
• Translate the marketing strategies into actionable commercial plans while collaborating with a multi‑disciplinary team (including Sales, Merchandising, Category Management, Finance, Operations, Innovation, and external agency partners)
• Be an expert on the Marcelle brand identity ensuring consistency in all touch points
• Maintain an in-depth, working knowledge of the industry and competitive landscape
• Analyze consumer and market trends to identify opportunities for growth
• Own and deliver annual sales targets, ensuring accurate forecasting, performance tracking, and analysis of business results and key initiatives
• Optimize and adjust plans to maximize delivery against revenue and profit targets
• Maintain and optimize marketing budget spending / ROI
• Develop and deliver various presentations for management, sales organization and trade customers on brand performance, strategy, among others
• Update all decision‑makers on the progress and status of product marketing plans.
• Bachelor’s Degree, preferably in Marketing, Business Administration or a related field
• Minimum 6 to 8 years work experience or equivalent in brand marketing, sales and CPG industry (strong asset)
• Experience in managing 360 campaigns
• Experience in product launch and post‑launch product cycle monitoring (strong asset)
• Experience in creative and media agencies relationship management
• Experience in team management
• Strong strategic thinking and problem‑solving capabilities
• Ability to thrive in and handle ambiguity & fast paced environment
• Strong business acumen and marketing capabilities
• Ability to foster and maintain strong cross functional partnership skills.

And If You Are

• Equipped with a strong understanding of the Canadian cosmetics and skincare industry
• An effective communicator with solid presentation skills
• Highly organized, with strong project and time management capabilities
• Proficient in Microsoft Office tools (Teams, OneNote, Word, Excel, and PowerPoint)
• Detail-oriented, with a keen eye for quality
• A critical thinker with strong analytical skills
• Self‑motivated, dynamic, and comfortable working both independently and as part of a team
• Goal-driven and results‑oriented
• Familiar with NielsenIQ (considered an asset).

The task and responsibilities listed above are summaries and indicatives.

Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees.

The use of the masculine gender in this document refers to both men and women.

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