Senior Manager, Constituent and Marketing Analytics

Heart & Stroke Foundation is looking for a Senior Manager, Constituent & Marketing Analytics to join their Constituent Experience, Data and Innovation team.

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JOB DESCRIPTION

Job Title: Senior Manager, Constituent and Marketing Analytics Reports to: Director, Constituent Data and Analytics Department: Constituent Experience, Data and Innovation Location: Canada Status: Permanent, Full-Time Salary Grade: Job code: 637 Direct Reports: Analyst, Fundraising and Marketing Analytics (x2) Dotted Line Reports: N/A

JOB SUMMARY

The Senior Manager, Constituent and Marketing Analytics plays a critical leadership role in driving Heart & Stroke's fundraising success and mission impact by ensuring accurate, strategic and innovative use of data across fundraising programs, mission products and marketing campaigns. This position leads the delivery of high-impact analytics and data-driven insight to inform decision-making, shape strategy, and maximize net revenue growth, constituent loyalty, lifetime value, and engagement within portfolios supported. This role serves as a senior-level strategic partner to business stakeholders, providing thought leadership that supports the design, execution and evolution of portfolio strategies. The Senior Manager leads a team of analysts responsible for business-critical data operations, reporting and analysis. In addition, they leverage external analytics consultants and agencies to scale capacity, address skills gaps, and ensure the timely delivery of analytics products. They oversee analytics strategy, segmentation, targeting, process documentation and data management for supported portfolios. The Senior Manager works closely with program leads across the organization, providing expert consultation and influencing innovative data-driven solutions that strengthen program effectiveness and outcomes. They engage proactively in establishing governance, controls and processes that mitigate financial and reputational risks associated with errors in data quality and usage. Leading with vision and strategic foresight, the Senior Manager ensures constituent and marketing data is accurately translated into actionable insights, driving the Foundation's mission forward.

KEY ACCOUNTABILITIES

1. Strategic Marketing and Business Analytics Support

• Strategically collaborate and consult with cross functional business leads using data analysis to influence critical decisions, shape strategy and tactics, ultimately contributing to the strategic direction of programs and projects
• Develop evaluation frameworks for program strategies, aligning data insights with program goals to assess performance, drive continuous improvement and maximize fundraising impact
• Collaborate with business leads to create accurate forecasts/reforecasts to support their budget development and program optimization
• Drive campaign improvements by connecting drivers of future donor trends to historical behaviours, creating risk modules and test hypothesis using rigorous and complex analysis
• Enhance, improve and/or create scalable measurement frameworks for program success, supported by self-service visualization tools that enable real-time insights and data-driven decisions, allowing program leads to optimize resource allocation for greater effectiveness
• Lead donor behaviours analysis and segmentation, collaborating with senior leaders to improve engagement, acquisition, retention and value maximization of different donor segments
• Build and maintain key internal relationships with internal stakeholders to support programs' objectives, and enable accurate and timely analysis
• Champion advancement of analytical competency for fundraising teams, promoting strong data governance and working to improve data integrity, accuracy, reliability
• Collaborate with IT to improve data pipelines by identifying needs as they arise, documenting them, engaging IT stakeholders and managing implementation
• Deliver in-campaign as well as post-campaign analysis that informs decision makers in-campaign actions, as well as future strategies and tactics
• Respond to ad hoc requests from SLR or ET leaders to prepare lottery analysis to inform the board or finance committee

2. Manage External Vendors

• Build and maintain key external relationships (i.e. Vendors) to support program and project objectives, and enable accurate and timely analysis
• Identify capacity or skills gaps and engage vendors as needed to ensure analytics products and services are delivered accurately and on schedule
• Onboard vendors to analytics projects by providing clear requirements, timelines, and delivery expectations, as well as developing clear SOWs and work plans
• Ensure data requests from data sources managed by vendors remain functional and are properly governed according to the appropriate protocols
• Collaborate with key stakeholders and vendors to support campaign planning and ensure data setup is strategically aligned with campaign goals

3. Manage Data Operations and Data Management

• Collaborate in the planning, execution and evaluation of the Foundation's multi-channel core fundraising campaigns, ensuring that data is set up to properly enable execution and evaluation, focusing on effective targeting, personalization, and campaign optimization
• Collaborate with business, Analytics and IT stakeholders to define data needs and build scalable conceptual data models that support strategic implementation and enable accurate measurement of program and campaign effectiveness
• Manage the operations calendars, ensuring critical communication data needs are requisitioned, documented, requested, quality-checked, and delivered on time
• Responsible for quality checks and controls performed by team members to ensure that data errors and delays do not impact revenue or donor experience
• Develop and document new data protocols to ensure knowledge sharing and transfer is completed
• Collaborate proactively across the organization to stay informed of other H&S programs and activities to identify opportunities for learning, insight and collaboration

4. Budgeting and Planning

• Collaborate with Director, Constituent Data and Analytics to plan out development of team and operational infrastructure used by team
• Collaborate with business leads to develop and fine tune multi-year and annual plans that ensure alignment with organizational goals, and mitigate against revenue losses, inefficiencies in resource allocation and missed opportunities
• Create and manage the calendar of data and reporting needs for all programs within the portfolio, ensuring meeting critical paths and availability of resourcing and budgets
• Manage intake and calendar for team's work
• Monitor, research and share market trends, evolving thinking and technologies and the implications to H&S programs

5. Support for Business and Technology Transition Projects

• Participate, as Subject Matter Expert, on projects related to Business and technology transformation
• Collaborate on vision, roadmaps, business requirements gathering, planning, design, execution and evaluation activities associated to Business and IT transition projects

6. Data and Analytics Innovation

• Champion advancement of analytical competency by influencing and advocating data-driven decisions for teams across the organization
• Continuously monitor and integrate emerging trends, tools, methodologies, and AI-enabled capabilities embedded within analyst and end-user workflows to enhance strategic decision-making and maintain competitive relevance in a rapidly evolving technical landscape
• Proactively ask questions and make recommendations to internal clients to ensure an innovative scope is applied to all strategy work
• Keeping current with technology and trends in constituency analytics

7. Talent Management

• Lead talent development, ensuring high standards, competence and that staff is well supported in fulfilling their accountabilities, developing their skills and achieving their career potential
• Provide clear direction on business goals and priorities; ensure optimal deployment of resources to achieve business goals
• Build and develop cohesive lateral relationships cross functionally
• Establish performance plan and objectives and review on an ongoing basis; provide coaching and feedback as per the performance management process
• As required, recruit skilled talent in support of current and future Foundation needs, following Foundation policies, interviewing methodology and assessment guidelines
• Familiarize and comply with all H&S policies while ensuring accurate administration of employee related information: absence records, vacation, title, etc.

PERFORMANCE METRICS

• Ensure analysis (including that performed by team members) is completed accurately and on time
• Team engagement
• Positive internal and external stakeholder relationships
• Ensuring data operations are accurate and result in a positive revenue and donor experience for the organization
• Ability to influence strategic and operational decisions to achieve a desired outcome that helps drive constituent experience and achieve revenue goals
• Meeting service level standards of supporting teams throughout the org
• Management of team to deliver program level conceptual data modules

COMMUNICATION

Internal & External Contacts/Stakeholders:

• EVP, Marketing and Fundraising
• EVP, Strategic Operations
• SVP, Constituent Experience, Data and Innovation
• VP, Direct Marketing
• VP, Finance
• Director, Lottery and Gaming
• Direct Marketing, Lottery, Digital Marketing, Communications, Email Marketing, Community and Mission, Finance
• IT Solutions, IT Operations, Fundraising Operations
• External marketing partners (digital agencies)
• External data partners