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Vice President Demand Generation at Appfireappfire • Winnipeg, Canada
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Vice President Demand Generation at Appfire

Vice President Demand Generation at Appfire

appfire • Winnipeg, Canada
18 days ago
Job type
  • Full-time
Job description
Join Appfire as the Vice President of Demand Generation in Canada, leading a data-driven demand engine focused on scalable, predictable ARR growth. Drive results across digital, paid, and lifecycle channels while collaborating with cross-functional teams.

In this full-time role, you’ll spearhead global demand strategies, owning execution across marketing channels. With a focus on AI innovation, you’ll enhance adoption of Appfire products in key marketplaces like Atlassian and AWS. This strategic leadership position demands expertise in demand generation and excellent partnership with the sales and marketing teams.

Key Responsibilities: • Build global demand generation strategy for ARR growth • Lead multi-channel campaigns across various marketing routes • Drive full-funnel performance from awareness to revenue • Manage lead qualification and follow-up cadence • Ensure compliance across all marketing activities

Requirements: • 10+ years in B2B SaaS marketing leadership • Proven success in demand generation program development • In-depth experience in digital marketing and analytics • Strong knowledge of marketplace fulfillment • Leadership ability across functional marketing teams

Elevate your career by scaling demand generation initiatives at Appfire. #J-18808-Ljbffr
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Vice President Demand Generation at Appfire • Winnipeg, Canada

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