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Scotiabank
Manager, Digital Analytics Implementation SpecialistScotiabank • Toronto, ON, CA
Manager, Digital Analytics Implementation Specialist

Manager, Digital Analytics Implementation Specialist

Scotiabank • Toronto, ON, CA
30+ days ago
Job type
  • Full-time
Job description

Is this role right for you?

In this role you will:
  • Partner closely with Global Wealth Management business and technology teams
  • Influence digital measurement strategy for Wealth client experiences
  • Improve data governance, observability, and trust across analytics platforms
  • Operate at the intersection of digital delivery, analytics, and Wealth business priorities
  • Analyze complex Wealth digital business requirements and translate them into clear, scalable analytics implementation specifications
  • Design, implement, and support digital analytics tagging solutions across web and mobile platforms
  • Act as a subject matter expert on Adobe Analytics implementation within GWM digital ecosystems
  • Collaborate with frontend, backend, and mobile developers to validate analytics data & ensure accurate and consistent measurement across journeys
  • Apply industry best practices to analytics solution design, testing, and deployment
  • Ensure analytics implementations meet quality, security, privacy, and regulatory standards
  • Define and implement digital analytics tracking frameworks for Global Wealth digital platforms
  • Deliver and maintain Adobe Analytics and Adobe Launch / Tags implementations
  • Support and administer Adobe Analytics accounts across multiple GWM digital properties
  • Enable consistent measurement for client digital journeys and servicing activities
  • Support campaign and communication tracking requirements (e.g., events, conversions, attribution)
  • Maintain analytics documentation including tracking specifications and link tracking guides
  • Build and maintain Adobe Analytics Workspace dashboards aligned to Wealth business needs
  • Conduct ad hoc analysis and reporting on digital usage, engagement, and behavior
  • Monitor data quality and traffic patterns to identify implementation issues or optimization opportunities
  • Use tag auditing tools (e.g., ObservePoint, Tag Inspector) to proactively identify gaps and defects
  • Troubleshoot analytics issues and recommend sustainable fixes
  • Advise digital and analytics partners on evolving GWM measurement and tagging standards
  • Promote analytics best practices and contribute to enterprise data governance objectives

Do you have the skills that will enable you to succeed in this role? – We’d love to work with you if you have:

  • A Bachelor’s degree in Computer Science, Computer Engineering, or a related technical discipline, or equivalent practical experience
  • 2+ years of hands on experience with HTML, CSS, and JavaScript
  • 2+ years of experience implementing Adobe Analytics using Adobe Launch / Tags
  • 2+ years configuring web and mobile analytics across complex digital platforms
  • Experience working with Adobe Experience Platform (AEP) Web SDK
  • Strong experience in data validation, visualization, and dashboard development
  • The ability to communicate insights and implementation guidance clearly to both technical and non technical audiences
  • Familiarity with Google Analytics implementation and Google Tag Manager
  • Familiarity with GA4
  • Familiarity with Power BI or similar enterprise visualization tools
  • Exposure to digital communication or personalization platforms
  • An understanding of SEO and digital discoverability concepts
  • Experience working in regulated financial services environments is an asset
  • Excellent written and verbal communication skills
  • The ability to manage multiple initiatives and priorities in parallel
  • Strong attention to detail and data accuracy
  • A comfortable working both independently and collaboratively
  • An analytical, structured, and solution oriented mindset
  • Confidence working with ambiguity in evolving digital environments
  • The ability to operate effectively in a fast paced, evolving digital environment supporting multiple initiatives
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Manager, Digital Analytics Implementation Specialist • Toronto, ON, CA

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