Digital Content & Marketing Specialist

Description

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Digital Content & Marketing Specialist

Full-Time Permanent

Join a relationship-based school community where your work is valued, your growth is supported, and collaboration is part of everyday work. At The York School, a co-educational independent school in midtown Toronto offering the International Baccalaureate from Junior Kindergarten to Grade 12, you will work alongside dedicated colleagues in an environment grounded in Challenge, Community and Curiosity. Every role contributes to the school’s mission by helping create an environment where students feel known, challenged and supported.

If you are energized by meaningful work, strong relationships, and continuous growth in a forward-thinking school environment, we invite you to explore this opportunity.

JOB PURPOSE

The Digital Content & Marketing Specialist is responsible for creating and managing engaging digital content that supports The York School’s brand, community engagement, and student recruitment. The role is primarily focused on day-to-day social media, photography, video, and digital storytelling. The Specialist also supports the execution of local marketing initiatives, including researching opportunities and coordinating placements within the community.

KEY RESPONSIBILITIES

• Create, curate, and publish engaging digital content across platforms (social media, website, video, photography) that reflects The York School’s values and student experience
• Manage social media channels, including content planning, posting, and community engagement
• Capture and produce photo and video content to support storytelling, campaigns, and school initiatives
• Collaborate with internal stakeholders to gather content and highlight programs, events, and student life
• Monitor performance metrics and recommend adjustments to improve engagement and reach
• Partner closely with the Admissions team to develop creative and compelling content in support of student recruitment cycles
• Support the planning and execution of digital campaigns leading into key events (e.g., Open Houses)
• Contribute to the development of campaign concepts and content, ensuring timely and high-quality delivery
• In collaboration with the Director, support the execution of local marketing initiatives, including identifying and assessing advertising opportunities within the local community
• Conduct outreach to local organizations and businesses (e.g., community centres, arenas, local venues) to explore and coordinate marketing placements
• Coordinate logistics for booked advertising (timelines, specifications, vendor communication), ensuring alignment with campaign needs
• Support the preparation and organization of marketing activities in advance of peak recruitment periods

QUALIFICATIONS AND SKILLS

• Post-secondary education in Marketing, Communications, or a related field
• 5+ years of experience in digital content creation, social media management, or a similar role
• Demonstrated strength in photography, videography, and digital content production
• Experience managing social media platforms and creating engaging, audience-focused content
• Experience supporting marketing campaigns or working with admissions/recruitment functions considered an asset
• Familiarity with paid advertising and media buying considered an asset
• Advanced proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign)
• Proficiency in Google Workspace, Canva, Hootsuite, and website platforms (e.g., Squarespace)
• Familiarity with web design principles and basic HTML/CSS to support website updates
• Experience with AI-powered editing tools and generative AI for content creation considered a strong asset
• Strong organizational skills with the ability to manage multiple projects and deadlines
• Excellent written, verbal, and visual communication skills
• Ability to work both independently and collaboratively in a fast-paced environment
• A proactive, creative, and solutions-oriented mindset with strong attention to detail

EMPLOYEE COMPETENCIES

At The York School, we seek individuals who demonstrate the following core and role-specific competencies:

• Flexibility & Adaptability
• Breadth of Contribution
• Relationship Focused
• Service Orientation
• Communication & Collaboration
• Inclusivity
• Integrity & Trust
• Technical Expertise in Area of Discipline

WORKING REQUIREMENTS

• This is an on-site role requiring presence on campus five days per week and meaningful engagement in our collaborative school community.

WHAT WE OFFER

The target hiring range for this position is $72, - $88, annually. Placement within the range is determined by job-related skills, experience and education.

Within the Greater Toronto Area, The York School is among the top CIS Ontario Schools for compensation. Our comprehensive benefits package includes health and dental coverage that is effective on your first day of employment, and a generous RRSP matching plan.

THE YORK SCHOOLS’ COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND ACCESSIBILITY

The York School is committed to an inclusive and accessible workplace and welcomes applications from all qualified candidates, including those from equity-deserving communities. We value the diverse perspectives and experiences that strengthen our school community.

Accommodation is available upon request throughout the recruitment and selection process.

HOW TO APPLY

If York’s values of Challenge, Community and Curiosity resonate with you, and you are motivated to contribute to a high-performing, relationships-based learning environment, we encourage you to apply.

Please submit your application online and include a portfolio showcasing your work in social media, photography, video, and marketing campaigns. Review of applications will begin on May 18, and will continue until the position is filled.

This posting is for an existing vacancy.

Artificial intelligence may be used during the initial screening call to assist with note-taking. All hiring decisions are made by the hiring team.

All offers of employment are conditional upon a successful criminal record check with vulnerable sector screening, verification of education and employment history, satisfactory reference checks, and a review of publicly available online information in accordance with school policies.

We thank all candidates for their interest; however, only those selected for an interview will be contacted.