Marketing Specialist

About the Opportunity

• Support the Brand Marketing Manager across various campaigns in North America to build brand awareness at the B2B and B2C levels and drive sales via various digital and traditional marketing channels.
• Partner with external agencies to plan and implement B2B and B2C campaigns, overseeing tactical execution.
• Develop and manage B2B marketing materials (e.g., catalogues, brochures, booklets) while ensuring adherence to brand guidelines.
• Design and produce high-quality marketing assets, including graphics and visual materials, to support campaign objectives and enhance brand messaging.
• Utilize marketing monitoring platforms, campaign data, and market research to refine targeting and segmentation strategies for the target market.
• Plan, execute, and evaluate account-based marketing initiatives focused on category growth and promoting STA brands.
• Oversee the invoicing process for STA programs.
• Support the sales team in developing materials, presentations and other marketing communications for launches, campaigns and other product and service marketing efforts as well as sales meetings, tradeshows, and events.

• A Bachelor’s degree or post-graduate degree in Business or Marketing
• 2+ years of business experience with emphasis on knowledge and insight management within a top tier auto or packaged goods/consumer products environment.
• Experience with Adobe InDesign, Illustrator, Photoshop, Canva.
• Comfortable across the Microsoft Office Suite – Experience with Excel and PowerPoint required.
• Results-driven and proactive in suggesting innovative ideas.
• Proven brand marketing experience with a strong understanding of creative implementation and brand consistency.
• Proficiency in digital marketing tools and platforms, including Google Ads, Meta Business Suite, and email marketing software.
• Exceptional judgement and problem-solving skills, including negotiation and conflict resolution.
• Ability to make decisions in a changing environment and anticipate future needs and trends and pivot quickly as priorities change.
• Proficiency in project management tools (ie. Monday.com, Asana, ClickUp etc.) is highly preferred and familiarity with these platforms is an asset
• Energetic, flexible, collaborative and proactive working cross functionally.
• Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with various cross-functional teams

• Up to 20% of travel – Majority in USA and Canada

Pay Range
$70,000 - $85,000 per year

How to Apply
Click the “Apply Now” button and follow the instructions to submit your resume. Please know that we only accept documents in MS Word or Rich Text formats. When referencing this job, quote # 477609
This position for employment is for a current vacancy with Vaco/Highspring’s client. You must currently reside within the Greater Toronto Area and be permitted to work in Canada to be considered for this opportunity. A recruiter will be in touch with you if your profile meets our client’s requirements for this role.

Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.

Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

EEO Notice

Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .

Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.

By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

Privacy Notice

Vaco by Highspring and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco by Highspring”) respects your privacy and are committed to providing transparent notice of our policies.

• California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
• Virginia residents may access our state specific policies here.
• Residents of all other states may access our policies here.
• Canadian residents may access our policies in English here and in French here.
• Residents of countries governed by GDPR may access our policies here.

Pay Transparency Notice

Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:

• the individual’s skill sets, experience and training;
• licensure and certification requirements;
• office location and other geographic considerations;
• other business and organizational needs.

With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.