Director, Marketing Operations
Contract: 12 months
Hybrid: 1-2x on-site - Toronto, ON
Rate: $71-84/hr
Must Haves:
- 8-10 years of experience in marketing technology, data, or related field
- 5+ years of leadership experience (does not need to be at Director level)
- Strong technical expertise in Salesforce Marketing Cloud and Salesforce Data Cloud (CDP)
- Solid understanding of data flows and integrations within a Martech environment
- Proven ability to lead teams and work cross-functionally with multiple stakeholders
Nice to Haves:
- Banking or financial services experience
- Exposure to Unica
Job Description
Insight Global is seeking a Director to support the Marketing Line of Business at a Top Financial Institution! This individual will join a high-impact marketing technology team responsible for ensuring platform stability, driving data integration into Salesforce Data Cloud (CDP), and supporting campaign execution processes. This role will partner closely with cross-functional stakeholders across marketing, data, and technology teams to enhance audience segmentation and campaign effectiveness.
Key Responsibilities:
- Oversee platform maintenance, ensuring all marketing platforms are operating effectively with no outages or disruptions
- Lead data integration efforts into Salesforce Data Cloud (CDP), including onboarding new data sources (e.g., credit, deposit, and lending data)
- Support the development of audience segmentation and campaign sizing using integrated data
- Manage and optimize marketing processes, including hands-on channel execution and operational workflows
- Provide leadership to a team of 8–10 consultants and senior managers
- Collaborate with multiple stakeholders across marketing, data, and technology teams
We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.
Director of Marketing Operations - markham • markham, on, ca
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