VP, Brand Strategy

Position Overview Healthcare is a uniquely powerful category, where complex science meets high‑stakes decisions and real human impact. In this space, extraordinary storytelling isn’t optional, it’s essential. The ideas that succeed are the ones that connect with HCPs, patients, and caregivers in ways that are meaningful, memorable, and grounded in truth. At BGB, we’re all about unlocking that magic for our clients through scientific rigor. Turning data into insight. Insight into story. Story into ideas that actually move people.

We’re looking for a VP, Brand Strategy who brings curiosity, creativity, and sharp thinking. Someone who loves uncovering the “aha” moment, shaping narratives, and helping bold ideas take flight. If you thrive on making the complex clear and the meaningful unforgettable, you’ll feel right at home here.

What You’ll Do Solve Business Problems

Be a trusted strategic partner to clients, helping navigate complex decisions with confidence

Facilitate workshops and conversations that align teams and keep things moving forward

Bring a clear point of view, backed by insight and evidence

Uncover Insights That Matter

Dive into clinical data, market dynamics, and human behavior to uncover insights that are both rigorous and resonant

Spot patterns, tensions, and opportunities across HCP and patient journeys

Turn complexity into clear, compelling strategic narratives that teams can rally around

Turn Thinking into Inspiration

Write smart, engaging creative briefs that spark ideas and energize teams

Shape brand positioning, messaging, and communications across the lifecycle

Help make science not just understandable, but interesting, human, and impactful

Build Connected, Modern Strategy

Work closely with Creative, Account, Medical Strategy, Social Media, and Omnichannel Engagement teams to develop breakthrough concepts and a cohesive strategic vision

Bring together brand, content, channel, and experience thinking into one cohesive strategic vision

Keep the work grounded in reality while pushing it to be as clear and impactful as possible

Elevate the Work and the Team

Contribute to new business with stories that stand out and strategies that win

Help define what great, integrated healthcare strategy looks like today

Mentor and inspire strategists, sharing how you think and helping others grow

Who You Are

A strategic thinker and natural storyteller who can turn complexity into clarity

Deeply curious about what drives behavior and always asking better questions

Comfortable navigating science while staying focused on the human experience behind it

A storyteller at heart, known for crafting briefs and narratives that spark ideas

A collaborative leader who brings people together and elevates the work

Someone who brings both intellectual rigor and creative energy, pushing ideas to be smarter, sharper, and more impactful

What You Bring

~8 years in brand strategy or planning in an agency environment, with experience in pharma, biotech, or healthcare marketing

A track record of delivering insight‑driven, creatively inspiring, and strategically sound work

Strong understanding of clinical data, competitive landscapes, and HCP or patient dynamics

Experience collaborating with medical, social, and CX or engagement strategy teams

Excellent storytelling and communication skills across briefs, decks, and presentations

Why BGB Group Because this work matters and it deserves bold thinking and real energy. At BGB, we believe the best ideas come from smart, curious people who love solving complex problems together. We balance scientific rigor with creative ambition and build work that truly connects. You’ll be part of a team that’s collaborative, driven, and always pushing to make the work a little sharper, a little smarter, and a lot more impactful.

Salary Range:

$200,000 – $240,000 CAD

BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.

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