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MacDonald Search Group
Marketing DirectorMacDonald Search Group • Winnipeg, Canada
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Marketing Director

Marketing Director

MacDonald Search Group • Winnipeg, Canada
5 days ago
Job type
  • Full-time
Job description
MacDonald Search Group is supporting a growing, multi-location retail and lifestyle brand in the search for a Marketing Director to lead the next phase of its evolution. This is not a “keep the lights on” marketing role. The mandate is clear: build a modern, digitally led brand with Shopify at the core, while elevating the in‑store experience and deepening customer connection.

You will own the full marketing ecosystem, shaping how the brand shows up, how it grows online, and how it converts across every touchpoint. This role sits at the intersection of brand, performance, and commerce, with real influence on revenue, customer experience, and long‑term positioning.

Responsibilities

s:Lead the evolution of the brand from a primarily brick-and-mortar footprint to a digitally driven, omnichannel business with Shopify at the cente

r.Own and execute the end-to-end marketing strategy across e-commerce, digital, social, email, in-store, and event

s.Drive online revenue growth through Shopify optimization, including site experience, conversion rate, merchandising, and lifecycle marketin

g.Build and scale performance marketing across paid media, SEO, and retention channels, with a strong focus on ROI and customer acquisition cos

t.Oversee brand positioning, creative direction, and storytelling to strengthen emotional connection and community engagemen

t.Leverage data, analytics, and customer insights to continuously refine campaigns, assortment strategy, and go‑to‑market executio

n.Lead, coach, and build a high‑performing marketing team, while partnering closely with operations, merchandising, and leadershi

p.Manage budgets, agencies, and external partners to ensure disciplined execution and measurable result

Qualifications

ul:Proven experience leading marketing for a retail or consumer brand with a strong e‑commerce compone

nt.Deep understanding of Shopify or similar platforms, with a track record of driving online growth and conversi

on.Strength across both brand and performance marketing, with the ability to move seamlessly between strategy and executi

on.Experience building integrated omnichannel campaigns that connect digital and in‑store experienc

es.Strong commercial acumen, with a data‑driven approach to decision‑making and measurable outcom

es.Demonstrated success leading and developing teams in a fast‑paced, growth‑oriented environme

nt.Comfort operating at both a strategic level and rolling up your sleeves when need

What’s in it for

me?A chance to shape the future of a well‑established brand as it scales its digital and e‑commerce prese

nce.High visibility with executive leadership and direct impact on growth and customer experie

nce.A leadership role where your ideas move quickly from concept to execut

ion.Competitive compensation, benefits, and the opportunity to build something meaning

ful. If this role sounds like one where you can make a difference, apply today! MacDonald Search Group works with our clients to build diverse, high‑performing teams. All applications are considered.

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Marketing Director • Winnipeg, Canada

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