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BC Legal Management Association
Director, Marketing & Business DevelopmentBC Legal Management Association • Winnipeg, Canada
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Director, Marketing & Business Development

Director, Marketing & Business Development

BC Legal Management Association • Winnipeg, Canada
14 days ago
Salary
CA$140,000.00–CA$190,000.00 yearly
Job type
  • Full-time
Job description
Who We Are Clark Wilson LLP is a leading, innovative law firm in British Columbia. For over 100 years, we’ve proudly advised clients on a comprehensive range of legal issues and with over 200 professionals serving some of the most recognizable brands in the world, we’ve built a culture of collaboration, inclusivity, and excellence.

As leaders in our markets, we continue to grow by fostering strong relationships, delivering exceptional service, and empowering our people to succeed. We are consistently recognized for our professional achievements, and we take pride in creating a workplace where people enjoy coming to work every day.

How You’ll Help Us Better Serve Our Clients We are seeking a Director, Marketing & Business Development to help lead the next stage of the firm’s marketing, brand, communications, and business development work.

This is a strategic and hands‑on leadership role that will help to grow the firm’s profile in the market, deepen client relationships, and ensure our messaging is clear, consistent, and reflective of who we are. The Director will lead a small team and work closely with lawyers, practice group leaders, firm leadership, and colleagues across the firm to develop thoughtful, practical initiatives aligned with our long‑term goals.

This role is well‑suited to someone who brings strong business judgment, creativity, excellent communication skills, and a collaborative approach. The successful candidate will be able to see the bigger picture while also understanding the importance of strong execution, follow‑through, and attention to detail.

As a firm, we value Caring, Excellence, Service, Teamwork, and Trust and Integrity. This role plays an important part in helping us reflect those values in how we show up in the market, work with clients, and support our lawyers.

What You’ll Be Doing: Helping shape the firm’s marketing and business development direction

Lead the development and execution of the firm’s marketing, communications, brand, and business development strategy.

Work with lawyers and firm leadership to identify priorities, opportunities, and areas for growth.

Provide practical advice on client development, market positioning, and marketing initiatives.

Use data and reporting to help track activity, measure outcomes, and inform decisions.

Ensure marketing and business development efforts are aligned with the firm’s broader goals and values.

Supporting business development and client relationships

Work closely with lawyers and practice groups on business development planning and client‑focused initiatives.

Assist with client targeting, relationship‑building efforts, and cross‑practice opportunities.

Monitor market and industry developments to identify opportunities for client outreach.

Help lawyers develop and execute practical business development plans.

Support business development coaching and help build confidence, consistency, and follow‑through across the firm.

Strengthening our brand, communications, and market presence

Oversee the firm’s brand, communications, and marketing initiatives.

Lead the development of high‑quality client‑facing materials, including pitches, proposals, presentations, award nominations, and other marketing content.

Ensure the firm’s messaging is clear, consistent, professional, and reflective of who we are.

Oversee digital marketing, media relations, advertising, internal communications, and content strategy.

Support thought leadership, campaigns, events, sponsorships, and other initiatives that enhance the firm’s reputation and visibility.

Bringing initiatives to life

Oversee the planning and execution of marketing and business development campaigns, events, sponsorships, and other firm initiatives.

Use CRM, business intelligence, and other tools to assist with client targeting, track business development activity, and measure results.

Support budget planning, tracking, and reporting to ensure marketing spend is thoughtful and aligned with business priorities.

Contribute to firm‑wide initiatives, including onboarding, CRM adoption, experience management, and improved use of marketing and business development tools.

Look for ways to improve processes, increase consistency, and deliver strong service delivery to lawyers and practice groups.

Leading and developing the team

Lead and develop the marketing and business development team.

Set clear priorities and help ensure the team is focused, supported, and working effectively.

Foster a collaborative, service‑oriented approach within the department and across the firm.

Work closely with colleagues in Finance, People & Culture, Legal Support Services, Office Services, IT, and other teams to support a coordinated approach.

Model sound judgment, professionalism, care, and accountability.

How You’ll Be A Great Fit:

7–10 years of relevant experience in marketing, communications, and/or business development, ideally within a law firm or professional services environment.

Experience leading, supporting, and developing a team.

Experience managing budgets, tracking spend and providing clear reporting on marketing and business development investments.

Strong understanding of business development and how professional services firms build relationships and grow.

Excellent written and verbal communication skills, with strong attention to detail, tone, and audience.

Strong project management and organizational skills, with the ability to manage multiple priorities in a busy environment.

A practical, proactive, and collaborative approach to solving problems and moving work forward.

Sound judgment, discretion, and professionalism.

Comfort using data, CRM, business intelligence, and marketing tools to track activity and support decision‑making.

An interest in continuous improvement, teamwork, and service.

We recognize that experience can come in different forms. If this opportunity interests you but you don’t meet every qualification, we still encourage you to apply.

What We Offer The expected salary range for this role is likely to be between $140,000 and $190,000, with the final salary determined based on the successful candidate’s experience, qualifications, skills, and internal equity.

In addition, we provide a comprehensive benefits package designed to support you at work and outside of work, including:

Health and Wellness Coverage: Medical, dental, vision, prescription drug coverage, paramedical services, mental health supports, life insurance, and emergency medical coverage while travelling.

Mental Health and Wellbeing: Access to mental health practitioners and wellness supports through our benefits plan and Health and Wellness Spending Account.

Pregnancy and Parental Leave Support: Top‑up benefits to 100% of salary for a portion of your leave.

Health and Wellness Spending Account: Flexible coverage you can use in the way that works best for you, from fitness classes and wellness supports to pet care expenses.

Time Away: Generous vacation, along with five personal days each year.

Recognition: Long service recognition, bonuses, and firm celebrations.

Community and Culture: Weekly socials, team‑building events, Employee Appreciation Week, and opportunities to give back through firm‑supported initiatives.

Professional Growth: Training, resources, and opportunities to support your continued development.

Referral Program: Bonuses for successful employee referrals.

How to Apply Click the blue “Careers” button to submit your application.

Clark Wilson LLP is proud to be an equal opportunity employer. Diversity, inclusion, and respect are fundamental to our culture—we don’t just celebrate them, we rely on them to drive innovation, foster belonging, and grow together.

To learn more about what it’s like to work at Clark Wilson, visit our Careers Page

We thank all applicants for their interest. Only those selected for an interview will be contacted.

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Director, Marketing & Business Development • Winnipeg, Canada

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