Senior Analyst, Vendor Digital Media

Pay Range: $70,000 - $100,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.

Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot. The Senior Analyst, Vendor Digital Media will support the growth and performance of The Home Depot’s Vendor Media Group by serving as a client-facing analytics expert. This role is responsible for delivering campaign performance insights, supporting vendor engagement, and enabling data-driven decision-making across paid digital channels including Search, Display, and Social. The ideal candidate combines strong analytical skills with client-facing experience and a deep understanding of digital media measurement. This role will collaborate closely with internal marketing teams and external vendor partners to drive campaign effectiveness and strategic investment.

Key Responsibilities Vendor Media Analytics & Insights

Build and deliver tailored campaign performance presentations to vendor partners, highlighting key insights and actionable recommendations.

Analyze paid media performance across channels (Search, Display, Social) to identify trends, optimize tactics, and support test-and-learn initiatives.

Support the development and enhancement of regular and self-serve vendor reporting using tools such as Tableau and Looker Studio.

Partner with internal teams to define KPIs, target segments, and measurement frameworks for vendor campaigns.

Client Engagement & Communication

Help grow The Home Depot’s vendor digital media program by developing relationships with strategic vendors; communicating the value and return on investments; and identifying opportunities to further enhance media and business performance.

Collaborate with cross-functional teams to align on campaign goals, performance expectations, and reporting deliverables.

Support vendor pitch processes with data-driven insights and performance benchmarks.

Data & Measurement Support

Ensure accurate campaign tagging and data capture across platforms to enable reliable reporting.

Collaborate with Data Engineering to maintain scalable data pipelines and ensure data integrity.

Contribute to the evolution of measurement strategies, including incrementality testing and attribution modelling.

Competencies

Action Oriented

Manages Conflict

Drives Engagement

Collaborates

Customer Focus

Drives Results

Communicates Effectively

Skills

Strong analytical and storytelling skills

Client relationship management

Digital media performance analysis

Data visualisation and presentation

Project coordination and time management

Familiarity with SQL, Python, and BigQuery is an asset

Understanding of foundational statistical concepts and methods and experience in manipulating and analyzing large datasets is an asset

Experience with Tableau, Looker Studio, or similar tools

Direct Manager/Direct Reports

Reports to Manager or Sr. Manager, Retail Media Analytics

No direct reports

Travel Requirements

Limited

Occasional travel to Toronto Store Support Centre

Physical Requirements

Extended sitting

Repetitive tasks

Office requirements

5 days in office per week (1 Concorde Gate, North York)

Travel to store locations as needed

Working Conditions

Office setting with computer work and virtual meetings

Minimum Education

Bachelor’s degree in Business, Marketing, Analytics, or a related field

Minimum Years of Work Experience

5+ years in digital marketing or media analytics, preferably in a retail or eCommerce setting

3+ years of experience presenting to external clients

Certifications

Google Ads, Meta Blueprint, or similar certifications are an asset

Other Requirements/Assets

Experience in omni-channel retail or large enterprise environments

Familiarity with GA4, Adobe Analytics, and clickstream data

Understanding of Canadian privacy regulations (CASL, PIPEDA)

Exposure to Retail Media Networks (e.g., Amazon Advertising, Walmart Connect) is a plus

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