Growth & Marketing Operations Manager

You, as the Growth & Marketing Operations Manager, will build, own, and continuously improve how the client communicates with the market at scale. The client operates in a space where trust, education, and clarity matter. We are not selling low-consideration products; they are guiding people through significant financial and lifestyle decisions. That means our marketing cannot rely on hype, shortcuts, or shallow tactics. It must be structured, honest, and effective. The Growth & Marketing Operations Manager is responsible for ensuring that their marketing is not just active—but intentional, measurable, and aligned with reality. This is not a coordination role. It is an ownership role. You are responsible for how leads are generated, how they are nurtured, how they convert, and how they stay engaged over time. You will sit at the intersection of data, systems, messaging, and human behavior. The role requires someone who understands that good marketing is not about posting more content or running more ads. It is about building systems that consistently attract the right people, communicate clearly, and convert with integrity.

Responsibilities

Own the end-to-end marketing funnel (acquisition - conversion - retention) and content engine

Manage and optimize the marketing technology stack (CRM, automation, tracking, reporting)

Design, build, and refine lead generation campaigns across multiple channels

Act as the primary interface between external marketing agencies and internal business goals, ensuring they are accountable for alignment, performance, and output quality

Ensure content is produced, distributed, and optimized to support education, trust‑building, and conversion (not just output volume)

Translate business goals into structured marketing campaigns and execution plans

Oversee database growth, segmentation, and lifecycle communication strategy

Build and maintain reporting dashboards that provide clear visibility on performance

Analyze campaign data and implement ongoing optimization improvements

Ensure alignment between content production, marketing messaging and campaign strategy, including a balance with actual product/service delivery

Support webinar funnels, content distribution, and conversion pathways

Identify gaps, inefficiencies, or risks in current marketing systems and resolve them

Collaborate closely with Sales and other departments to ensure lead quality, client understanding, decision quality, and lead quality feedback loops

This is a true full-stack role; you are expected to operate across strategy, systems, execution, and analysis

You do not need to be the world’s best at every function, but you must be competent enough to build, troubleshoot, improve, and hold others accountable. You need to know when to outsource or when to do things internally.

This role requires someone who is as comfortable inside a CRM or analytics dashboard as they are thinking about messaging, content, and user experience.

Core Skills

End‑to‑end funnel design and optimization

Marketing automation and CRM management (ActiveCampaign or similar)

Data analysis and performance interpretation

Campaign planning and execution across paid and organic channels

Agency management and performance accountability

Copy and messaging understanding (not necessarily writing everything, but knowing what works)

Systems thinking and process design

Strong organization and prioritization

Knowledge & Education This role requires practical, applied experience. Theory alone is not sufficient. You must have built, run, or improved real marketing systems and campaigns. You must understand how leads are generated, how they move through a funnel, what causes conversion, and what breaks performance. The minimum standard ensures capability. The preferred standard accelerates impact.

4 - 6+ years experience in digital marketing, growth, or marketing operations

Hands‑on experience with CRM and marketing automation platforms

Proven exposure to lead generation and conversion funnels

Experience in high‑consideration or high‑ticket industries (property, finance, education)

Experience managing paid media (directly or via agencies)

Strong understanding of lifecycle marketing and retention strategies

Formal or practical background in marketing, business, or analytics

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