Shopper Experience Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

This Job Posting is for an existing vacancy.

Work Authorization: Candidates must be legally authorized to work in Canada at the time of application and throughout employment. Visa sponsorship is not available for this role.

Relocation: No relocation assistance is available. Candidates are expected to reside within commuting distance of the position location, or relocate at their own expense.

Salary Range: The base salary compensation range for this position is $110,000 - $130,000, plus bonus and benefits.

Do you want to be part of a winning team at Haleon Canada? Are you an individual that thrives on interacting with multiple internal and external stakeholders on a day-to-day basis, can operate at both a strategic and executional level, with a desire to be part of a newly formed Shopper Experience team, galvanizing stakeholders to create better health outcomes via customer programs? If so, the Shopper Experience Manager role could be exactly what you have been looking for.

Job Purpose:

As a Shopper Experience Manager, you will partner with internal stakeholders and Haleon priority customers to develop and execute retail centric shopper programs that drive shopper conversion and grow category/brand sales. The Shopper Experience Manager will leverage data & analytics, shaping shopper and customer insights to develop relevant retail media programming for priority categories/brands at assigned customers that will address & deliver value to all key stakeholders – the shopper, the customer and Haleon.

Why Join Haleon?

• Competitive compensation and annual bonus package.
• Comprehensive and flexible benefits program from day 1.
• Defined contribution pension plan with employer contribution.
• Optional Haleon Savings Plan with employer matching.
• We offer all new parents at Haleon 26 weeks of fully paid leave, regardless of gender or sexuality.
• Inclusive, diverse, and collaborative culture.
• Commitment to development and career progression.
• Hybrid model in a modern office located in Mississauga.
• Fitness centre, annual fitness subsidy, and bistro onsite.

Key Responsibilities:

• Develop & execute full year, customer specific shopper activation plans, inclusive of portfolio programs, innovation support & scale events in consultation with key stakeholders (Sales, Marketing, Retailers, Agency Partners) to deliver annual targets. Sell and execute shopper marketing plans with excellence – both internally & externally.
• Leverage local & global shopper research to enhance knowledge of the shopper mission & mindset (behaviours, barriers, needs, etc.), identify growth opportunities and influence program development. Develop shopper activation ideas & associated creative – rooted in key insights - to support category growth platforms.
• Assess global shopper toolkits and determine relevance for Canadian market. Work closely with Canadian shopper agency to adapt global materials or create market specific campaigns. Leverage Shopper Science Lab (SSL) technology as appropriate to optimize promotional materials and messaging.
• Build direct relationships with Marketing teams at key customers ensuring Haleon becomes first point of contact in priority categories. Build customer specific expertise around key retailer strategies, shopper profiles, activation toolkit, retail media offerings, etc. Act as day-to-day shopper lead for retailer media relationships at assigned customer(s).
• Establish and maintain effective relationships with shopper marketing agency partners on behalf of Haleon.
• Represent shopper on assigned accounts throughout the commercial planning process to ensure the shopper is reflected in customer plans and influence plans at a more strategic level.
• Evaluate shopper/retailer activations to ensure we are spending efficiently and continually improving and delivering ROI to the business, in partnership with the Retail Insights & Analytics manager.
• Support delivery of the total shopper marketing budget to plan, in close partnership with Finance and other members of the Shopper Marketing team, including monthly forecasting and phasing of spend.

Basic Qualifications:

• Undergraduate degree with specialization in Business or Marketing.
• 5+ years of experience in Shopper &/or Brand Marketing, inclusive of omni/digital commerce/retail media
• Ability to manage multiple, competing projects at once.
• Strong time management and organizational skills with attention to detail and accuracy.
• Team player that can collaborate with and manage the needs of multiple stakeholders (Sales, Marketing, Retailers, Agency Partners, etc.).
• Ability to work at a strategic as well as an executional level.
• Solid analytical skills utilizing a variety of sources of data to generate insight and actionable recommendations.
• Demonstrated business savvy, with confidence to engage at executive levels both internally and externally at customer level.

Preferred Qualifications:

• Previous experience in key account sales, category management &/or shopper insights would be an asset.
• CPG experience is strongly preferred.

AI Statement:

At Haleon, we are committed to a fair, transparent, and human-centered hiring process.

We do not make automated hiring decisions or automated candidate dispositions within our Talent Acquisition systems. All decisions regarding whether to advance a candidate in the hiring process are made by human recruiters and hiring managers.

While we utilize AI tools to assist in ranking candidate profiles based on their experience and alignment with job requisitions, these tools are used solely to support our teams in reviewing applications more efficiently. A human always reviews this data and makes the final decision on candidate progression.

#LI-Hybrid

Job Posting End Date

2026-05-31

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.