Digital Optimization Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

This Job Posting is for an existing vacancy.

Work Authorization: Candidates must be legally authorized to work in Canada at the time of application and throughout employment. Visa sponsorship is not available for this role.

Relocation: No relocation assistance is available. Candidates are expected to reside within commuting distance of the position location, or relocate at their own expense.

Salary Range: The base salary compensation range for this position is $110,000 - $130,000, plus bonus and benefits.

Do you want to shape how Haleon brands show up in the digital aisle across Canada’s top retailers? Are you energized by performance‑driven media, cross‑functional collaboration, and translating investment into measurable sales impact? If so, this Digital Optimization Manager role could be exactly what you’ve been looking for.

Job Purpose:

As a member of the Sales team reporting directly to the Customer Digital Commerce Lead, you will lead the execution and performance optimization of Retail Media across key Canadian partners, translating investment into measurable sales impact and stronger retailer relationships.

You will execute full funnel retail media plans with key Canadian Retail Media Networks ensuring Haleon brands show up powerfully in the digital aisle. This role blends hands on optimization, cross functional partnership, and financial stewardship to drive growth in Canada’s rapidly evolving retail media landscape.

Why Join Haleon?

• Competitive compensation and annual bonus package.
• Comprehensive and flexible benefits program from day 1.
• Defined contribution pension plan with employer contribution.
• Optional Haleon Savings Plan with employer matching.
• We offer all new parents at Haleon 26 weeks of fully paid leave, regardless of gender or sexuality.
• Inclusive, diverse, and collaborative culture.
• Commitment to development and career progression.
• Hybrid model in a modern office located in Mississauga.
• Fitness centre, annual fitness subsidy, and bistro onsite.

Key Responsibilities:

Strategy & Planning

• Media execution and implementation across key partners (including Loblaws Media, Walmart Connect) supporting Haleon’s portfolio of OTC, Wellness, and Oral Healthcare brands.
• Align media plans with brand priorities, category dynamics, and retailer joint business plans.
• Recommend budget allocation by retailer and tactic based on ROAS, incrementality, and profitability.

Campaign Execution, Optimization & Measurement

• Own end-to-end Retail Media planning across on-site and off-site retail media placements, managing execution of full-funnel retail media.
• Test bidding strategies, creative variations, and audience segments to improve performance.
• Track ROAS and sales lift, driving the organization towards a better understanding of media’s impact on sales.
• Manage scale activations, bringing together multiple brands within the Haleon portfolio.

Retailer & Cross‑Functional Collaboration

• Partner with Sales teams to align media investments with trade terms and retailer expectations.
• Partner with Media Team to align plans with brand-led strategies and activations.
• Work with shopper marketing and brand teams to support innovation launches and promotions.
• Coordinate with retailers on beta opportunities, audience solutions, and measurement capabilities.
• Coordinate with Agency partners to activate programs.

Administrative

• Manage financials/invoicing for Loblaws Media, Walmart Connect, Instacart.

Basic Qualifications:

• Bachelor’s degree
• 5+ years’ digital marketing, digital media, or related ad-tech experience
• 2+ years’ experience analyzing performance-oriented, digital media campaigns
• 2+ years’ experience translating digital marketing data & results into actionable recommendations for cross-functional business stakeholders
• Retail media expertise: Hands-on experience planning and activating campaigns across major retail media networks, including Loblaws Media (Loblaw Advance) and Walmart Connect; understanding of on-site vs. off-site tactics and how they fit together in a full-funnel plan.
• Strategic planning & retailer alignment: Ability to translate brand objectives, category dynamics, and Joint Business Plans (JBP) into retail media strategy, annual/quarterly plans, and clear retailer-by-tactic recommendations.
• Performance marketing & optimization: Strong command of campaign levers (bidding, keywords/queries where applicable, targeting/audiences, placement selection, pacing) with a test-and-learn approach to improve efficiency and effectiveness.
• Measurement & analytics: Proficiency in performance measurement and reporting, including ROAS, sales lift, incrementality concepts, and profitability; able to create insights that explain performance and drive decision-making.
• Budget stewardship: Comfort managing budgets across retailers and tactics, making trade-offs based on performance, and clearly communicating investment rationale.
• Cross-functional collaboration: Proven ability to partner with Sales, Media, Shopper Marketing, and Brand teams to align retail media with trade, launches, and promotional priorities.
• Retailer & agency management: Strong external relationship management skills—able to coordinate with retailer teams on betas, audience solutions, and measurement capabilities, and to brief/manage agency partners to deliver against plans.
• Communication & storytelling: Ability to distill complex performance data into clear narratives, recommendations, and executive-ready updates.
• Operational excellence: Detail-oriented with strong project management skills to manage multiple brands/activations at once, timelines, assets, and stakeholder inputs.

Preferred Qualifications:

• Experience within Consumer Packaged Goods (CPG)
• Experience with Instacart retail media

AI Statement:

At Haleon, we are committed to a fair, transparent, and human-centered hiring process.

We do not make automated hiring decisions or automated candidate dispositions within our Talent Acquisition systems. All decisions regarding whether to advance a candidate in the hiring process are made by human recruiters and hiring managers.

While we utilize AI tools to assist in ranking candidate profiles based on their experience and alignment with job requisitions, these tools are used solely to support our teams in reviewing applications more efficiently. A human always reviews this data and makes the final decision on candidate progression.

#LI-Hybrid

Job Posting End Date

2026-05-31

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.