Digital marketing specialist

Propair, an Employer of Choice Founded more than 70 years ago in La Sarre and now based in Rouyn‑Noranda, Propair is an air carrier recognized for the quality and reliability of its services across Quebec, Ontario and New Brunswick. Every day, a team of more than 175 professionals supports commercial flight operations, aeromedical evacuations, charter flights, aircraft maintenance and airport services. Propair fosters a collaborative, people‑focused work environment , where each individual’s expertise directly contributes to operational safety and customer satisfaction. Joining Propair means becoming part of a strong, well‑established organization , deeply rooted in its region, that values long‑term relationships with both its employees and its partners. YOUR ROLE Reporting to the Commercial Development and Marketing Manager, the Digital Marketing Specialist plays a key role in the implementation and optimization of Propair Group’s digital marketing initiatives. More specifically, you will be responsible for: Planning, executing and optimizing multi‑channel digital marketing campaigns (Meta Ads, Google Ads, LinkedIn Ads, TikTok – an asset). Monitoring and analyzing campaign performance indicators (KPIs) and recommending continuous optimization opportunities. Contribute to the performance of corporate websites by ensuring content updates, optimizing SEO, GEO and SEA strategies, enhancing the user experience (UX), and improving overall web performance. Designing, adapting and deploying digital content (visual assets, advertising messages and web content) aligned with brand identity. Supporting email marketing campaigns and automation workflows (newsletters, retention and re‑engagement). Working closely with internal teams and external partners to ensure consistency, quality and performance of digital initiatives. Conducting ongoing industry monitoring to stay current on digital marketing trends, tools and best practices. WHAT PROPAIR OFFERS YOU Access to Propair flight passes for you and your immediate family. Full‑time permanent position , based in Rouyn‑Noranda or Montreal. Flexible working hours and the possibility of remote work, depending on operational needs. Competitive group insurance plan , with employer contribution. Group RRSP with employer participation. Opportunities for professional development and career progression . Diverse and motivating projects that will make you look forward to coming to work every day . THE SKILLS THAT MAKE A DIFFERENCE At Propair, we believe talent is revealed through both expertise and attitude. For this role, we are looking for someone who stands out through: Strong organizational skills and the ability to manage multiple priorities. An analytical, results‑driven mindset . High level of autonomy , combined with a collaborative spirit. Creativity applied to achieving digital performance goals . Clear and effective communication with various stakeholders. Proficiency with digital tools and marketing platforms (Google or Meta certifications, CRM experience and Adobe Creative Suite are considered assets) . WHAT YOU NEED TO APPLY Bachelor’s degree in marketing, communications, or a related field, or an equivalent combination of education and relevant experience will be considered. 2 to 3 years of relevant experience in digital marketing. Strong proficiency with digital advertising platforms (Meta Ads, Google Ads). Knowledge of web analytics tools (Google Analytics). Excellent command of French and English , both spoken and written. Want to contribute to meaningful projects that make a real impact? Join the Propair team and be part of an organization where your digital expertise truly makes a difference.