Paid Media Manager

Cella by Randstad Digital is seeking a Paid Media Supervisor / Manager who is ready to elevate performance and lead with vision. In this player-coach role, you will lead a team of Paid Media Specialists while remaining close enough to the work to guide execution and own strategy across accounts. You will act as a strategic partner to clients, refining reporting standards and shaping results for major brands.

As a Paid Media Supervisor / Manager, you will focus on making both your team and your accounts better. Reporting to the Senior Director of Digital Advertising, you will provide strategic leadership, elevate optimization standards, and identify growth opportunities. You will be instrumental in driving innovation through emerging ad formats and AI-powered tools while ensuring all digital strategies align with broader business objectives.

This is a full-time position offering a flexible work environment. While primarily remote, our client is based in Southwest Ontario; therefore, candidates within driving distance of London, Ontario are preferred for occasional onsite requirements. There will also be occasional requirements to visit client sites in Toronto.

Advantages
• Be part of a high-performing, collaborative team.
• Work on exciting analytics projects with leading brands.
• Opportunity to drive operational excellence and team strategy.
• Primarily remote work environment with flexibility to balance remote and in-office collaboration.

Responsibilities
• Team Leadership: Provide coaching, feedback, and development support to Paid Media team members while leading resourcing and capacity planning.
• Strategy & Execution: Lead paid media strategy across Google, Meta, TikTok, Pinterest, Snap, LinkedIn, and programmatic platforms.
• Performance Management: Own the planning, execution, and optimization of your portfolio, ensuring daily pacing and budgets stay on track.
• Client Partnership: Serve as the strategic lead on key accounts, leading weekly calls and Quarterly Business Reviews (QBRs) to present results and recommendations to senior stakeholders.
• Innovation & Reporting: Build and refine reporting frameworks and data visualization while partnering with creative teams to develop data-driven ad concepts.
• Operational Excellence: Improve internal processes to strengthen efficiency, quality, and consistency across the department.

Qualifications
• 6+ years of digital advertising experience with hands-on campaign management.
• 3+ years of performance marketing leadership or people management experience.
• Deep Platform Expertise: Advanced proficiency in Google Ads and Meta Ads.
• Strategic Communication: Confident communicator with experience presenting complex data and insights to senior stakeholders.
• Analytical Rigor: Strong skills in attribution, tracking, Google Tag Manager, Meta Pixel, and Google Analytics.
• Education: Post-secondary education in a relevant field or equivalent professional experience.
• Google Ads or Google Analytics certifications, are a bonus.
• Experience with data visualization tools such as Looker Studio or Supermetrics, are nice to have.
• Industry experience in retail, higher education, financial services, or healthcare would be ideal.
• Familiarity with creative testing frameworks, incrementality testing, or media mix modeling are a bonus.

Summary
If you are a results-oriented leader looking to drive operational excellence and work with a high-performing team, we encourage you to apply today! Submit your resume detailing your leadership experience and your track record of driving paid media success.

Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.