Paid Media Strategist and Planner

We are seeking a highly skilled Paid Media Strategist & Planner to join a growing paid media team. This role is designed for a strategic expert with a proven track record of driving lead generation campaigns in sectors with complex decision-making paths, such as higher education or financial services.

Sitting at the intersection of strategy, client partnership, and campaign oversight, you will translate business objectives into actionable media strategies while leading client communications. While this is not a purely execution-focused role, you will leverage your deep platform knowledge to perform quality assurance, extract meaningful insights, and validate recommendations before they reach the client.

This position offers a flexible work environment, allowing you to choose a remote, hybrid, or in-office workspace. Candidates should be located within driving distance to London, Ontario. There may also be needs to travel to Toronto for client meetings.

Advantages
• Be part of a high-performing, collaborative team.
• Work on exciting analytics projects with leading brands.
• Opportunity to drive operational excellence and team strategy.
• Primarily remote work environment with flexibility to balance remote and in-office collaboration.

Responsibilities
• Strategy Development: Translate client objectives into comprehensive paid media strategies across search, social, programmatic, and video, ensuring alignment with nurture sequences, CRM handoffs, and sales processes.
• Targeting & Planning: Utilize consumer research and data insights to develop detailed recommendations for audiences, channel mix, placements, and KPIs across all stages of the marketing funnel.
• Campaign Oversight: Monitor campaign pacing and performance, identifying optimization opportunities to improve lead volume, quality, and efficiency.
• Client Leadership: Serve as the primary media lead and account contact, directing performance reviews and strategic recommendations with transparency.
• Performance Reporting: Develop measurement frameworks tied to lead generation KPIs and lead Quarterly Business Reviews (QBRs) to present performance insights and forward-looking recommendations.
• Quality Assurance: Review and QA team work to maintain high output quality and reduce errors.
• Cross-Functional Collaboration: Act as the bridge between paid media and internal teams (creative, CRO, analytics) to ensure integrated campaign execution and messaging tailored to high-intent audiences.

Qualifications
• Experience: 5+ years of experience in paid media strategy, planning, or account leadership in an agency environment, with a specific focus on lead generation.
• Platform Proficiency: Strong hands-on experience managing campaigns across Google Ads, Meta Ads, LinkedIn, programmatic, and/or video platforms.
• Industry Knowledge: Experience working with clients in higher education, financial services, insurance, healthcare, or B2B industries.
• Analytical Skills: Deep understanding of full-funnel marketing, lead quality metrics (MQL/SQL, cost-per-qualified-lead), and the ability to turn data into strategic insights.
• Communication: Excellent client communication skills with experience presenting to senior stakeholders and leading strategic meetings.
• Technical Savvy: Experience with measurement frameworks, attribution models, and the integration of paid media with CRM systems.
• Experience mentoring junior colleagues.
• Nice-to-Haves: Familiarity with Google Analytics (GA4), Looker Studio, or BI platforms; experience with CRM platforms like Salesforce, HubSpot, or Slate; and background in B2B demand generation.

Summary
If you are a solutions-driven Paid Media expert looking to lead strategic growth, we encourage you to apply today! Please submit your application detailing your relevant experience in lead generation and client management.

Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.