Trade Marketing Manager

We are seeking a dynamic and strategic Trade Marketing & Sales Operations Manager to lead trade strategy and category management for a prominent player in the Consumer Packaged Goods (CPG) industry. This role serves as the central point of contact for the Canadian Business Unit, driving profitable growth through expert trade spend management, demand planning, and cross-functional leadership.

Advantages
Advantages of the Role

Strategic Leadership: Act as the primary owner and administrator for trade planning tools and the S&OP process within the Canadian market.

High Impact: Influence brand performance by developing "selling stories," leading innovation launches, and managing substantial trade investment budgets.

Cross-Border Collaboration: Work closely with both Canadian and US-based teams in Marketing, Finance, and Supply Chain to align international business strategies.

Competitive Compensation: This exempt-level position offers a comprehensive salary package and a 20% bonus potential.

Responsibilities
Trade Strategy & Execution: Develop and implement annual category trade strategies and 4P execution plans (Product, Price, Promotion, Place) in collaboration with Marketing and Sales teams.

Financial Management: Oversee the trade spend management process, including budget reconciliation, period comparisons, and tracking listing fees to ensure sustainable profitability.

Category Management: Lead business reviews with key customers using syndicated data (NielsenIQ, Retail Link, Circana) to identify distribution gaps and post-event opportunities.

Demand Planning: Serve as the Canadian lead for S&OP and budgeting, communicating demand drivers and forecast updates to the Supply team to mitigate risks.

Stakeholder Liaison: Act as the primary internal point of contact for sales broker partners, ensuring clear communication of brand priorities and in-store promotional activities.

Qualifications
Education: Bachelor’s degree in Business, Marketing, or a related field.

Experience: A minimum of 7 years in Account Management or broker management within the CPG sector, with specific expertise in Trade Marketing and Category Management.

Technical Skills: Advanced proficiency in Microsoft Excel and PowerPoint; experience with Nielsen applications and customer syndicated data tools (e.g., Retail Link, LDIA).

Core Competencies: Strong business acumen with P&L understanding, strategic thinking, and the ability to communicate persuasively in high-pressure environments.

Travel & Compliance: Must possess a valid Driver’s License and Canadian Passport, with the ability to travel provincially and internationally (approximately 10% annually).

Summary
The Trade Marketing & Sales Operations Manager is a critical, non-supervisory role designed for a professional who excels at synthesizing complex data into actionable market strategies. If you are a results-oriented leader with a deep foundation in the Canadian CPG landscape and a knack for optimizing trade investments, this is an excellent opportunity to drive the future of a global brand's regional success.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.