Culture & Insights Analyst

THE OPPORTUNITY This is an opportunity to join a new in‑house agency for a leading global ice cream organization. This organization brings together a portfolio of iconic and delicious brands into a pleasure powerhouse. The company has huge ambition to drive unprecedented demand for its brands through revolutionizing its marketing to be truly audience & culture‑led and social first.

We’re looking for a Culture and Data Analyst who can build the measurement infrastructure behind our social output, uncover the cultural trends that inspire it, and deliver the reporting that proves its impact.

Role Mission Establish and own the data and insights engine for the in‑house agency in the US—from building measurement frameworks and benchmarks, to setting up dashboards and social listening tools, to delivering a regular cadence of cultural trend and performance reporting that keeps teams informed and work optimized.

About You You’re analytically rigorous but culturally curious. You’re as comfortable building a performance dashboard as you are spotting an emerging cultural trend that could spark a campaign idea. You know how to set up measurement from scratch—frameworks, benchmarks, KPIs, tools—and deliver insights that are clear, actionable, and valued by both creative and client teams. You’re proactive, organized, and thrive on building systems that make data accessible and useful.

You’re deeply online — TikTok, Pinterest, YouTube, Reddit, Twitter, niche forums — and you know the difference between a moment and a movement. You’re fluent in campaign development and content ecosystems — from Super Bowl‑scale to scrappy UGC‑style. You’re AI‑curious (if not AI‑fluent) — and you’ve started integrating tools into your day‑to‑day activities. You’re a strong presenter, a natural collaborator, and the kind of person who makes clients feel both inspired and understood.

What You Will Do Insight Generation & Cultural Analysis

Deliver frequent audience, category, and social insights to guide brands on social platforms, using data from various sources to understand audience needs, behaviors, and cultural trends.

Proactively share insights to inform strategy ideation, content generation, and campaign planning—covering both evergreen and reactive cultural perspectives.

Conduct social channel audits, competitor reviews, and comprehensive social insight reporting.

Aggregate and mine data from multiple sources to create rich audience segmentation and uncover actionable opportunities.

Champion behavioral science approaches where applicable to deepen audience understanding.

Measurement Frameworks & Dashboards

Build measurement frameworks aligned to strategic objectives, defining benchmarks and targets across brands.

Set up and maintain social listening tools to monitor brand health, competitor activity, and emerging trends.

Design and manage performance dashboards for real‑time and longitudinal insight across owned, earned, and paid social.

Set, track, and evaluate KPIs to measure content and campaign effectiveness—including GenAI‑powered initiatives.

Reporting Cadence & Performance

Deliver weekly and monthly performance reports tracking content and campaign effectiveness against KPIs.

Produce regular cultural trend reports that surface audience behaviors, cultural movements, and platform shifts relevant to our brands.

Create ad‑hoc reports for campaigns, opportunities, and strategic initiatives as needed.

Interpret performance data to provide actionable creative and content recommendations.

Inform test‑and‑learn cycles to continuously improve performance.

Collaboration & Innovation

Partner with internal and client teams to ensure insights inform both strategic direction and tactical execution.

Translate complex data into compelling narratives that non‑technical stakeholders can understand and act on.

Champion the adoption of analytics tools and emerging AI capabilities to enhance insight generation and reporting.

Leverage AI‑driven and predictive modeling tools to enhance performance optimization.

Key Skills For Success

Measurement & Analytics: Strong experience building measurement frameworks, setting KPIs, and creating reporting systems. Proficiency with social and audience research platforms (Brandwatch, Sprinklr, GWI, YouGov, Audiense, or equivalent). Knowledge of performance measurement techniques from social analytics to content testing and media attribution.

Cultural Curiosity & Insight: Proven ability to identify cultural trends, audience behaviors, and platform shifts and translate them into actionable recommendations. Experience working across audience insights, social, and performance teams including paid and influencer marketing.

Data Storytelling & Communication: Excellent ability to distill complex data into clear, compelling narratives for non‑technical audiences. Strong data visualization skills and confidence presenting insights proactively.

Tools & Technology: Comfortable across social listening, performance analytics, and dashboard platforms. Experience with AI analytics tools and GenAI content evaluation a plus. Familiarity with major LLM platforms desirable.

Proactive & Organized: Self‑starter who can build cadence and structure around reporting. Thrives in fast‑paced, changing environments and balances recurring deliverables with ad‑hoc requests.

Experience: 5–7 years in social analytics, insights, or performance measurement roles within agency or brand environments. Experience with major consumer brands preferred.

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