Senior Business Systems Analyst - Marketing Technology

Senior Business Systems Analyst - Marketing Technology Canada

Job Description At Infoblox, every breakthrough begins with a bold “what if.” What if your ideas could ignite global innovation? What if your curiosity could redefine the future?

We invite you to step into the next exciting chapter of your career journey. Bring your creativity, drive, your daring spirit, and feel what it’s like to thrive on a team big enough to make an impact, yet small enough to make a difference. Our cloud-first networking and security solutions already protect 70% of the Fortune 500 , and we’re looking for creative thinkers ready to push that influence even further. Join us and discover how far your bold “what if” can take the world, your community, and your career.

Here, how we empower our people is extraordinary: Glassdoor Best Places to Work 2025, Great Place to Work-Certified in five countries, and Cigna Healthy Workforce honors three years running — and what we build is world-class:recognized as CybersecAsia’s Best in Critical Infrastructure 2024 —evidence that when first-class technology meets empowered talent, remarkable careers take shape. So, what if the next big idea, and the next great career story, comes from you? Become the force that turns every “what if” into “what’s next”.

In a world where you can be anything, Be Infoblox .

Business Systems Analyst – Marketing Technology

We have an opportunity for a Senior Business Systems Analyst – Marketing Technology to join our IT Business Systems – Marketing Technology team in Burnaby, reporting to the Strategic Product Owner – IT/Marketing. In this pivotal role, you will lead the design, optimization, and governance of our marketing technology ecosystem, connecting Salesforce, marketing automation, and related platforms to deliver scalable, data-driven go‑to‑market capabilities. Collaborating closely with Marketing Operations, Sales Operations, Business Systems, Data & Analytics, and IT Security, you will translate marketing and sales strategies into system capabilities, streamline lead and campaign processes, and ensure high‑quality data that powers robust reporting and insights across the revenue lifecycle. You will be part of a highly collaborative team that prioritizes innovation, process excellence, and professional growth in the marketing technology and CRM space.

Be a Contributor — What You’ll Do

Lead requirements refinement with Marketing, Sales, and Operations stakeholders to define scalable processes for lead management, campaign execution, and account‑based programs

Translate business requirements into clear, testable user stories, process flows, and functional specifications for CRM and marketing automation enhancements

Design and configure solutions in Salesforce and connected marketing tools to support campaigns, journeys, scoring, attribution, and customer lifecycle programs

Optimize integrations between CRM, marketing automation, data enrichment, and analytics platforms to ensure accurate, timely data flow across systems

Ensure data quality, governance, and compliance across marketing and sales systems, including standards for leads, contacts, accounts, campaigns, and preferences

Partner with Data & Analytics teams to enable meaningful reporting and dashboards across Salesforce and BI tools, supporting pipeline, attribution, and performance insights

Drive continuous improvement of lead routing, scoring, segmentation, and nurture processes in partnership with Marketing Operations and Sales leadership

Document system designs, configurations, and processes, and develop training materials that enable self‑service usage and consistent adoption across teams

Collaborate with project managers and peers to plan and execute releases, manage dependencies, and ensure high‑quality delivery across concurrent initiatives

Evaluate emerging marketing and sales technologies, recommend options based on business value and technical fit, and support vendor assessments and proof‑of‑concepts

Be Prepared — What You Bring

8+ years of experience in Business Systems Analysis, Marketing Technology, CRM administration, or a related role supporting go‑to‑market teams

Hands‑on experience with Salesforce (Sales Cloud and/or Service Cloud) and a major marketing automation platform (e.g., Marketo, Marketing Cloud, or similar), with Salesforce and/or API‑based integration experience as a plus

Practical experience with modern B2B marketing technology ecosystems (e.g., lead routing and enrichment, ABM, intent, and engagement tools); experience with tools such as Bizible, Marketo, Salesloft, and Adobe DAM is a plus

Experience integrating CRM and marketing platforms with downstream and external systems (e.g., analytics, data warehouse/lake, customer communities, learning, or partner tools)

Strong understanding of lead and campaign processes, including scoring, routing, lifecycle stages, attribution, and funnel measurement

Proven ability to analyze complex data and processes, identify gaps, and propose pragmatic, scalable solutions aligned to business goals

Demonstrated success working in Agile or Kanban environments, including backlog refinement, sprint planning, and iterative delivery

Excellent communication and stakeholder management skills, with the ability to explain technical concepts to non‑technical audiences and build strong cross‑functional relationships

Experience creating documentation, process maps, training materials, and enablement content for business users and operations teams

Bachelor’s degree in Information Systems, Computer Science, or a related field, or equivalent practical experience

Be Successful — Your Path

First 90 Days:

Immerse yourself in our culture, connect with mentors, and map the systems and stakeholders that rely on your work. Build a deep understanding of our Salesforce and marketing technology landscape, active programs, key data flows, and lead and campaign management processes. Begin owning a defined set of enhancements or support requests, delivering value while learning our standards and practices.

Six Months:

Own core capabilities across our marketing technology stack, serving as a primary systems partner for marketing programs and initiatives. Lead delivery of enhancements from discovery through deployment, and partner with Marketing Operations and Sales Operations to refine lead routing, scoring, and data governance practices. Contribute to roadmap discussions and help prioritize initiatives based on impact and effort.

One Year:

Be recognized as a subject matter expert for marketing technology and CRM capabilities that support go‑to‑market teams. Shape the multi‑quarter roadmap for your domain, champion best practices for data quality and process design, and lead cross‑functional initiatives that enhance visibility, automation, and scalability across the revenue engine. Mentor peers and stakeholders and help Infoblox continuously modernize its marketing and sales technology ecosystem.

Our culture thrives on inclusion, rewarding the bold ideas, curiosity, and creativity that move us forward. In a community where every voice counts, continuous learning is the norm. So, whether you code, create, sell, or care for customers, you’ll grow and belong here.

Comprehensive health coverage, generous PTO, and flexible work options

Learning opportunities, career‑mobility programs, and leadership workshops

Sixteen paid volunteer hours each year, global employee resource groups, and a “No Jerks” policy that keeps collaboration healthy

Modern offices with EV charging, healthy snacks (and the occasional cupcake), plus hackathons, game nights, and culture celebrations

Charitable Giving Program supported by Company Match

We practice pay transparency and reward performance. Offers reflect role location, internal equity, experience, skills, education, and certifications. Base salary for this position: $98,500 - $146,850 plus bonus

Ready to Be the Difference?

Infoblox is an affirmative Action and Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis

Job Info

Job Identification 7605

Locations Infoblox Canada Ltd, BURNABY, AL, V5H 4M2, CA

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