Product Manager Website & Digital Experience

Overview As the Product Manager, Website & Digital Experience, you will own every pixel and pathway of our public-facing web pages, delivering a modern, high-performing, and intuitive experience that:

Attracts prospective members.

Converts website visitors into engaged account holders.

Deepens member relationships through education, personalization, and self-service tools.

This is both a strategy and execution role. You will define the vision and roadmap using data‑driven insights, then work cross‑functionally with Engineering, Design, Marketing, Compliance, and Lending to launch high‑impact features that grow loan applications, increase new account openings, and strengthen digital engagement.

Responsibilities

Product Vision & Roadmap – Craft and continually evolve a roadmap for the UCCU.com site and microsites, aligned to growth targets for membership, lending, and brand engagement.

Cross‑Functional Collaboration – Partner with Lending, Deposit Groups, Marketing, Compliance, and IT to align on KPIs, content, and risk requirements. Champion member‑centric decisions and secure buy‑in at every level.

Member & User Insights – Conduct user interviews, journey mapping, and usability studies; synthesize findings into actionable requirements that delight members and remove friction.

Data Driven Decisions – Implement, assemble, and analyze web analytics, SEO/SEM data, funnel metrics, and A/B tests to prioritize backlog and quantify impact.

UX & Accessibility – Drive a modern, responsive design system that meets WCAG 2.2 accessibility guidelines and ADA Compliance metrics, while reinforces brand standards, and is optimized for load speeds.

Compliance & Security – Ensure website and all digital interactions comply with NCUA and other governing body regulation policies. Works with Information Security to meet UCCU’s strict security policies.

Marketing Tech & Integrations – Ensure seamless integration with online banking, POS, CRM/Salesforce, tag managers, and third‑party services. Act as product owner for the website CMS ensuring organized and secure data.

Executive and Stakeholder Communication – Present roadmap, experiment results, and investment cases to senior leadership; articulate trade‑offs clearly and influence strategic funding decisions.

Work a regular and predictable schedule.

Must be sufficiently fluent in English to process work and business transactions.

Performance Measurements

Growth & Conversion – e.g., initiated loan and deposit applications, membership expansion, visitor‑to‑account conversion rates.

Engagement & Education – e.g., repeat‑visit rate, time on educational content, content completion %.

User Feedback – e.g., voice‑of‑member surveys, post‑task satisfaction scores, qualitative usability insights.

Site Performance & UX – e.g., Core Web Vitals, accessibility (WCAG 2.2 AA, ADA), mobile load speed.

Experimentation Velocity – e.g., number of A/B or multivariate tests shipped and documented learnings.

Operational Deliverability – e.g., on‑time/on‑budget delivery of roadmap commitments and releases.

Stakeholder Satisfaction – e.g., internal CSAT or NPS from Marketing, Lending, Compliance, and IT partners.

Qualifications Education

BS Degree (or equivalent work experience) in Business Administration with Technology or Analytics emphasis.

Experience

8 years minimum product‑management ownership of public websites or digital products, preferably in a fintech or ecommerce environment.

Demonstrated track record of taking ideas from whiteboard to launch and iterating to measurable growth utilizing data‑driven analytics.

Knowledge and Skills

Strong grasp of UX/UI best practices, responsive design, and WCAG accessibility standards.

Data‑driven mindset – comfortable with GA4, Tableau, SQL, and conversion‑rate optimization frameworks (such as Optimizely, VWO).

Hands‑on with CMS/DXP (WordPress, Salesforce Experience Cloud) and design/prototyping tools (Figma, Adobe XD).

Familiar with A/B experimentation, SEO/site‑health audits, performance monitoring, tag management, and compliance audits.

Experience integrating Marketing Automation & Personalization tools such as Salesforce Marketing Cloud.

Fluent in agile practices: road‑mapping, backlog refinement, user‑story writing, sprint ceremonies.

Story‑Driven Communication – able to translate data and user insights into clear narratives for executives and cross‑functional teams.

Passionate about UCCU’s mission to be the most loved, most trusted, and most utilized credit union in the nation.

Bonus points for experience with CMS migrations, headless architecture, and integrations with core banking systems and LOS platforms.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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