Associate Manager, Digital Content

THE ROLE

Live Nation is the global leader in live entertainment, connecting brands to fans through music, culture, and unforgettable experiences. Our Sponsorship team develops innovative, commercially driven programs that allow brands to authentically engage with audiences across live events and digital communities.

As our digital ecosystem continues to grow, Live Nation Canada is looking for an Associate Manager, Digital Content to help shape and scale our owned social platforms while unlocking new commercial opportunities for our growing portfolio of brand partners.

WHAT THIS ROLE WILL DO

• Own day-to-day community management by monitoring comments, messages, and fan conversations; engaging in a timely, authentic voice; fostering a positive fan environment; and supporting partner integrations.
• Create culturally relevant, platform-native content aligned with Live Nation Canada’s voice while seamlessly integrating commercial objectives.
• Identify and develop new sellable social and digital opportunities that align with brand partner goals and fan behaviour.
• Collaborate with the Sponsorship team to execute partner campaigns across owned channels, ensuring strong performance and delivery.
• Own and maintain the social content calendar, balancing organic, promotional, and partner-driven content.
• Oversee the production of social assets from concept through execution, working with internal teams, creators, and external partners.
• Ensure content is delivered on time, on brief, and optimized for each platform.
• Develop and implement organic growth strategies to expand reach, engagement, and cultural relevance.
• Monitor social trends, fan behaviour, and platform updates to inform content direction and maintain cultural relevance.
• Build relationships with key social platforms (Meta, TikTok, YouTube, Snapchat, etc.) to implement best practices and unlock new opportunities.
• Manage partner contesting and fan engagement initiatives, ensuring seamless execution and compliance.
• Support paid amplification strategies in collaboration with internal marketing and media teams to maximize reach and impact.
• Track performance metrics and apply insights to continuously optimize content, partnerships, and overall channel performance.

WHAT THIS PERSON WILL BRING

• 2–4 years of experience in community management, social media, digital content, or branded content (preferably within entertainment, media, agency, or brand environments)

• Proven experience managing brand or publisher social channels, including content planning, publishing, and community engagement.

• Experience executing integrated social campaigns that balance organic storytelling with brand and commercial objectives.

• Strong understanding of social-first storytelling and how to create content that resonates with fans and drives engagement.

• Deep knowledge of platform best practices across Meta, TikTok, YouTube, and emerging platforms.

• Highly organized with experience managing content calendars, production timelines, and multiple stakeholders.

• Strong project management skills and the ability to execute effectively in a fast-paced environment.

• Experience collaborating with designers, creators, and cross-functional teams to produce social content.

• Commercial mindset with the ability to identify opportunities to evolve digital assets into scalable sponsorship offerings.

• Strong interpersonal and communication skills, with the ability to work effectively across teams and with external partners.

• Proficiency in photo and video editing to create engaging, platform-optimized content would be considered a strong asset.

• Ability to manage multiple priorities and stakeholders simultaneously.

• Proficiency in Microsoft Office Suite.

• Passion for music, live events, and culture.

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, Dental and Vision benefits for you and your family, along with Employee Assistant Programs through Modern Health and ComPsych

• YOURSELF: Generous paid time off policy including holiday closures, and sick time for you and dependents, along with free concert tickets

• WEALTH: RRSP program with company match, Stock Program Reimbursement

• FAMILY: New parent programs & support including caregiver leave and baby bonus, and infertility support

• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings

• OTHERS: Volunteer time off, crowdfunding network, gender reassignment support

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The expected compensation for this position in Ontario is: $70,000-80,000

Physical Requirements/Work Environment

Sits for extended periods of time at a computer station or work desk; stands and walks throughout the day; occasionally move about inside the office to access file cabinets, office machinery, etc.; uses hands and fingers to operate computers and office equipment for up to 8 hours each day; lifts up to 10 pounds regularly; exposed to typical office environment conditions and noise levels.