Sales Manager

About Us:

Robertson Electric Wholesale is a highly regarded Electrical Distributor in Canada. Robertson has demonstrated steady and secure growth since many years, proving to be a dominant player in the industries we serve. With numerous branches across Canada and secure business plans for further growth and expansion, Robertson is seeking talented individuals to join our dynamic Company and be part of our continued success.

We are a proud member of the Sonepar Group, the world's largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees. In Canada, we are represented by 6 locally managed electrical and industrial distributors and have over 110 locations with coverage in 9 provinces.

What’s In It For You?

• You will be joining a market leader with over 40 years of experience to help you elevate your potential.
• You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.
• A chance to get involved in the forever growing electrical industry.
• We house the largest inventory to better service our customers and deliver on sales commitments.
• An opportunity for career development across many business departments within our organization.

Position Overview

The Strategic Sales Manager for the Switchboard & Panels Division is a cross-functional role responsible for driving sales growth, strengthening market presence, and ensuring operational excellence. This position blends strategic sales development with procurement and operational execution to achieve division and company-wide targets in revenue, profitability, and customer satisfaction.

Key Responsibilities:

• Develop and execute a strategic sales plan to grow the Robertson Electric Switchboard & Panels program.
• Promote the program internally to ensure strong cross‑department awareness and alignment.
• Collaborate with Account Managers to deliver customer‑focused solutions using available inventory.
• Build and maintain relationships with end users, consultants, contractors, and key decision‑makers.
• Identify new market opportunities, industry trends, and emerging customer needs.
• Support marketing initiatives through presentations, case studies, testimonials, and warehouse production tours.
• Source, negotiate, and manage program products to meet field requirements while ensuring cost‑effective solutions.
• Issue purchase orders and coordinate with vendors on lead times, pricing, and delivery schedules to ensure supply continuity.
• Maintain accurate cost structures and pricing data to protect company profitability.
• Monitor inventory levels to optimize turnover, prevent stockouts, and ensure accurate part breakdown, categorization, and serialization.
• Work with warehouse teams to stage, package, and ship customer orders accurately and on schedule.
• Prepare and process customer orders, including drawings and approval packages, with precision to meet delivery and pricing commitments.
• Coordinate across sales, marketing, operations, and warehouse teams while providing leadership with regular performance updates, forecasts, and insights.
• Train internal sales staff on Switchboard & Panels offerings and lead initiatives that improve workflow efficiency, reduce costs, and enhance customer satisfaction.

Requirements:

• Proven B2B sales success, ideally in electrical distribution, switchboards, or industrial products.
• Experience in procurement, vendor management, and supplier coordination.
• Strong understanding of operational workflows in distribution and manufacturing environments.
• Excellent communication, negotiation, and organizational skills.
• Proficiency with ERP/CRM systems and data‑driven work processes.
• Ability to manage multiple priorities and perform effectively in a fast‑paced environment.
• Strategic thinker with strong execution capability and commitment to achieving KPIs.
• Collaborative leader with cross‑functional influence, high attention to detail, and customer‑focused decision‑making.

Benefits & Perks

We offer a competitive salary, plus a full set of benefits, including:

• Flexible benefits program allowing you to choose from options that best fit you and your dependents’ needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
• Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
• Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.

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Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos.

Today, Sonepar is the leading distributor of energy-efficient products, pioneering the energy transition and making sustainability a priority. At Sonepar, we firmly believe that every action is crucial in safeguarding the environment, driving our commitment to a more sustainable future. We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market.

This commitment is tangible in our detailed Global CSR report, to learn more please visit .

Sonepar has been recognized as a Diversity Leader by the Financial Times’ 2024 Diversity Leaders ranking and was awarded GEEIS Certification in 2022. We are proud to be an equal opportunity employer, welcoming submissions from all candidates. We believe in creating a work environment where everyone can feel safe, use their voice, and know that they belong. Diversity and Inclusion (D&I) is a central focus of our global, strategic impact plan. We value diversity and inclusion in the workplace because it allows us to better meet the needs of the communities we serve. It helps us foster greater creativity, breadth of experience, and it’s essential to our success as an organization. All qualified individuals, regardless of race, ethnic or national origin, colour, religion, sex, sexual orientation, age, marital status, neurodiversity, disability status, gender identity, veteran status or any other aspect which makes them unique are encouraged to apply.

For more information about our Inclusion and Diversity initiatives, please visit .

Sonepar is an equal opportunity employer and welcomes submissions from all candidates. Accommodation is available to all applicants upon request. If selected for an interview, please advise the Sonepar representative of your accommodation needs at that time. We will work with all applicants to accommodate their accessibility needs.