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Ryan
Field Marketing ManagerRyan • Mississauga, Ontario, Canada
Field Marketing Manager

Field Marketing Manager

Ryan • Mississauga, Ontario, Canada
26 days ago
Salary
CA$88,250.00 yearly
Job type
  • Full-time
Job description

Why Ryan

  • Hybrid and Remote Work Options

  • Award-Winning Culture

  • Generous Personal Time Off (PTO) Benefits

  • Up to 20 Weeks of Parental Leave Top-up (Adoption Included

  • Monthly Gym Membership OR Gym Equipment Reimbursement

  • Health and Dental Benefit Eligibility Effective Day One

  • RRSP with Employer Match

  • Tuition Reimbursement After One Year of Service

The Field Marketing Manager leads and oversees the development and execution of practice area specific marketing campaigns and programs to engage clients and prospects through various this role the individual will be responsible for creating high-impact campaign and channel strategies based on business and audience priorities needs and challenges to drive revenue growth through optimal messaging communications and engagement with target audiences. A deep understanding of professional services buying processes and customer needs is essential to creating effective programs aligned to the sales cycle cross-selling client retention/expansion etc. This role will serve as the liaison between Marketing and client-facing practice and sales teams to ensure alignment of priorities as well as monitor and report program performance. This role will also ensure that marketing and business development are aligned to maximize opportunities to drive increased conversion.

Duties and responsibilities as they align to Ryans Key Results

People:

  • Create a positive team member experience.
  • Communicates and collaborates with marketing and practice colleagues to ensure standard practices and efficient information sharing across regions and practices.

Client:

  • Leads the creation of end-to-end marketing campaigns that maximize lead generation through collaboration with key stakeholders to understand and define optimal strategies.
  • Works with practice to build specific marketing and sales collateral presentations and content that align with corporate brand standards.
  • Analyzes performance and segments audiences for targeted outbound programs.
  • Develops maintains and analyzes intelligence for current and prospective competitors.
  • Recommends innovative marketing programs and approaches to increase the effectiveness of attracting new clients and growing existing key client accounts.

Value:

  • Determines ideal channel mix including content marketing paid media email social sponsorships/memberships and other relevant channels working with digital events and communication teams to maximize impact.
  • Creates enticing customer-centric messaging and campaign assets that communicate and differentiate Ryans value in target industries segments and regions.
  • Manages the development design copywriting and production of marketing content in collaboration with the creative team and agencies including advertising brochures case studies media and other relevant assets.
  • Leads activities and processes including gathering analyzing and tracking campaign data and maintaining plans and priorities while working with internal stakeholders.
  • Builds and maintains a robust internal communications plan including internal emails enablement and sales support materials such sales sheets webinars tax alerts etc.
  • Develops and ensures consistent messaging and strategic positioning for all materials event and campaign assets to deliver a recognizable and cohesive brand identity.
  • Maintains a high level of awareness regarding activities in the Firm that may directly affect branding initiatives or procedural guidelines of the organization.
  • Performs other duties as assigned.

Education and Experience:

Bachelors degree (B.A. B.B.A. or B.S.) from a four-year college or university preferably with a concentration in Business Marketing or Communications and a minimum of 5 years related work experience. Must be able to execute projects and responsibilities with minimal direction and be professional and articulate.

Computer Skills:

To perform this job successfully an individual must have intermediate skills in Microsoft Word Excel Outlook PowerPoint Marketing Automation Solutions (i.e. Pardot Marketo Eloqua HubSpot) and some familiarity with tools like PowerBi ClickUp and SmartSheet.

Certificates and Licenses:

Valid drivers license required.

Supervisory Responsibilities:

N/A

Compensation Pay Transparency: For Ontario based roles the base salary hiring range for this position is $88250.00 - $100275.00

The Firm makes offers based on many factors including qualifications and experience. Roles may be eligible for incentive compensation.

Equal Opportunity Employer: disability/veteran


Required Experience:

Manager


Employment Type : Full-Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 88250 - 100275
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Field Marketing Manager • Mississauga, Ontario, Canada

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