Talent.com
Entain
Head of Media Strategy and PlanningEntain • Toronto, Ontario, Canada
No longer accepting applications
Head of Media Strategy and Planning

Head of Media Strategy and Planning

Entain • Toronto, Ontario, Canada
30+ days ago
Salary
CA$180.00 daily
Job type
  • Full-time
Job description
Job Description

Entain Canada is hiring for a Head of Media Strategy and Planning. This highly influential leadership role will work at the intersection of Sports, Entertainment and Gaming in the world's 3rd largest gaming market.

Reporting to Entain's Head of Canada, as Head of Media Strategy and Planning you will be responsible for defining and leading the company's full-funnel media strategy, with clear ownership of top and mid-funnel investment, planning, and performance through our in-house media team.

This role sets the strategic direction for how media drives brand growth, demand generation leading to customer acquisition and commercial impact in a highly competitive, performance-driven environment, ensuring alignment across brand, product, analytics, and commercial teams.

This high impact leader will lead a high-performing media team and will establish and nurture the frameworks, partnerships, and capabilities required to deliver scalable and measurable growth across traditional and digital channels, while operating within regulatory and responsible marketing requirements.

Key Responsibilities Include:

  • You will own full‑funnel media strategy (top & mid funnel), aligning brand and performance media to lead awareness, demand, and high‑value customer acquisition across important moments
  • You will lead media planning, budgeting, and investment governance across two national gaming brands, balancing return on investment with long‑term brand growth
  • You will drive acquisition strategy through close partnership with Performance Marketing, CRM, Product, Commercial, and Analytics teams
  • You will set channel and partner strategy, unlocking innovation across emerging platforms, automation, and AI while ensuring execution excellence
  • You will lead the media function end‑to‑end—team development, senior stakeholder influence, measurement, and regulatory / responsible marketing compliance

Qualifications

  • Do you have 8–12+ years in media, performance marketing, or digital marketing leadership roles?
  • Do you have experience leading full-funnel media strategy at scale?
  • Do you have an understanding of paid media channels, planning frameworks, and measurement approaches?
  • Do you have experience managing significant media budgets and driving ROI?
  • Do you have strong leadership and team development experience?
  • Are you able to operate strategically while staying close to execution realities?
  • Do you have strong stakeholder management and communication skills?
  • Do you have experience working in, acquisition-focused environments (e.g. iGaming, eCommerce, fintech, or similar)?
  • Do you have a strong understanding of performance metrics such as CPA, LTV, and conversion optimisation?
  • Are you able to scale effectively during peak demand periods (e.g. major sporting events)?

Nice-to-Have

  • Experience in high-growth, digital, or regulated industries
  • Exposure to advanced measurement approaches (MMM, incrementality testing, etc.)
  • Experience working across multiple markets or regions


Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Based in our Toronto office, you can expect to receive benefits like:

  • Salary range $180-215k CAD
  • Hybrid working (2+ days per week in the office)
  • Generous company bonus
  • Vacation/Holiday: 15 vacation days per year, plus statutory holidays.
  • Healthcare support
  • A stake in our success through our ShareSave scheme
  • Great development opportunities
  • Wellbeing support, and so much more.

And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

This is a replacement role.

#LI-Hybrid

Create a job alert for this search

Head of Media Strategy and Planning • Toronto, Ontario, Canada

Similar jobs

Media Strategy Planner at Starcom

UNAVAILABLEToronto, ON, CA
Full-time

Elevate your career at Starcom as a Media Strategy Planner.Play a crucial role in shaping integrated media campaigns by leveraging data-driven insights and collaboration.As part of the OneMars team... Show more

 • Promoted

Strategic Demand & Forecasting Lead

ROSSMarkham, York Region, CA
Full-time

A leader in the graphics industry is seeking a Business Planning Specialist to manage forecasting processes and support product life cycle management.The ideal candidate will possess a Bachelor's D... Show more

 • Promoted

Equity Partner & National Leader AI Business Solutions - markham

People Machinemarkham, on, ca
Full-time

Equity Partner & National Leader, AI Business Solutions.This role can be located in any major city centre across Canada.Digital services within the firm.The role will focus on sales, delivery excel... Show more

 • Promoted

Director of Media for Strategic Campaign Leadership and Execution

HugeToronto, Ontario, Canada
Full-time

Drive client success as a Director of Media.Shape and oversee strategic, multi-channel campaigns while leading remote teams in a dynamic environment focused on impactful delivery.In this key positi... Show more

 • Promoted

Media Planning Specialist

Klick HealthToronto
Full-time

Klick Media ensures that our work reaches the right audiences at the right moments.The team combines audience insight, data, and technology to drive measurable impact across channels.Media teams co... Show more

 • Promoted

Community Outreach Volunteer for Engaging Events and Promotion

Volunteer SuccessRichmond Hill, York Region, CA
Full-time

Step into a volunteer role that promotes impactful community engagement.Represent and advocate for local initiatives at events while leveraging social media for outreach.This volunteer opportunity ... Show more

 • Promoted

Head Of Corporate Communications — Us Pr & Brand Strategy - Up To C$185,000 A Year

WattpadToronto, Canada
Full-time

Oversees corporate communications, develops media relationships, and manages brand strategy for an entertainment company. Show more

 • Promoted

Media Planning Supervisor

Media ExpertsToronto, ON, CA
Full-time

Be among the first 25 applicants.The role of a Media Planning Supervisor is to manage our media planning product through preparing and presenting media plans, proposals, and analysis.The Media Plan... Show more

 • Promoted

Director, Media Planning

Publicis GroupeToronto, ON, CA
Full-time

Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content.We put effectiveness at the heart of our work to solve complex cha... Show more

 • Promoted

Head Of Media Effectiveness & Analytics - $100,000 - $115,000 A Year

Dentsu Aegis Network Ltd.Toronto, Canada
Full-time

This role leads a team to improve media performance across all channels.Requires data analysis and communication skills. Show more

 • Promoted

Merchandise Planner: Strategy, Forecasts & Growth

TFG LimitedMarkham, York Region, CA
Full-time

A leading retail company in Markham seeks a Merchandise Planner to enhance sales and optimize inventory management.The ideal candidate will have a relevant tertiary qualification and experience in ... Show more

 • Promoted

Senior Consultant in Strategy and Change

Mackenzie HealthRichmond Hill, York Region, CA
Full-time

Elevate your career as a Senior Consultant at Mackenzie Health, where you will use your strategic and leadership skills to drive healthcare improvements.Play a vital role in influencing key initiat... Show more

 • Promoted

Head of Paid Media & Growth

IntactToronto, ON, CA
Full-time

A leading Canadian insurance provider in Ontario is seeking a Manager of Performance Media to spearhead media strategies and optimize conversions.This role requires strong leadership and analytical... Show more

 • Promoted

Director, Media Planning

Publicis Groupe Holdings B.VToronto
Full-time

Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content.We put effectiveness at the heart of our work to solve complex cha... Show more

 • Promoted

Manager, Media Planning, Cossette Media

Cossette Inc.Toronto, ON, CA
Full-time

At Cossette Media, bright people shine their brightest.Because we get to work with iconic brands.On projects that always reflect our biggest strengths.And give us a chance to be in the spotlight, h... Show more

 • Promoted

Head of Communications

CloudbedsToronto, Ontario, Canada
Full-time

At Cloudbeds, we're not just building software, we’re transforming hospitality.Our intelligently designed platform powers properties across 150 countries, processing billions in bookings annually.F... Show more

 • Promoted

Equity Partner & National Leader AI Business Solutions - richmond hill

People Machinerichmond hill, on, ca
Full-time

Equity Partner & National Leader, AI Business Solutions.This role can be located in any major city centre across Canada.Digital services within the firm.The role will focus on sales, delivery excel... Show more

 • Promoted

Head of Product & Platform Strategy (Remote)

BlurbToronto, ON, CA
Remote
Full-time

A media technology company is seeking a Director of Product to define product direction and platform strategy.This hands-on leadership role involves collaborating with engineering, design, and lead... Show more

 • Promoted

Lifecycle Marketing Communications Manager

Xplore Inc.Markham, York Region, CA
Full-time

A prominent tech company in York Region seeks a Marketing Communications Manager to develop targeted communication strategies aimed at enhancing customer engagement and retention.The ideal candidat... Show more

 • Promoted

Directive Consulting Paid Media Strategist

DirectiveToronto, ON, CA
Full-time

Shape the future of digital marketing as a Paid Media Strategist at Directive Consulting, focusing on innovative strategies that drive SaaS company success.Engage with clients to optimize campaigns... Show more