Director, Data Infrastructure, Cossette Media

At Cossette Media, bright people shine their brightest. Because we get to work with iconic brands. On projects that always reflect our biggest strengths. And give us a chance to be in the spotlight, here and abroad. Plus, we’re surrounded by brilliant colleagues who ignite our passion daily. Working here is plugging into a collective energy like no other. And giving your skill set and talent a huge spark.

The Role We are seeking a visionary leader to define and drive the future of our data capabilities. You are not just a manager; you are a data strategist who understands the heartbeat of a media agency. You will lead the overall analytics function, bridging the gap between advanced data engineering (BigQuery, AI) and actionable media strategy.

Transparency matters to us. For this role, you can expect a salary between $95,000-$115,000 annually, depending on experience. This is for a new vacancy.

Responsibilities Strategic Leadership & Vision

Departmental Direction:

Formulate and articulate a clear vision for the data infrastructure and analytics department, developing data strategies that align with business objectives and drive innovation across all marketing channels.

Cross-Functional Integration:

Collaborate with senior leadership and other departments to integrate analytics into the core decision-making framework of the agency.

Business Growth & Client Success

Business Development:

Collaborate with account leads to identify client needs, pitch bespoke analytics solutions, and demonstrate value to secure new business opportunities.

Solution Tailoring:

Architect custom analytics solutions that meet specific client requirements, moving beyond "out of the box" reporting to true business intelligence.

Data Architecture & AI Innovation

GCP Ecosystem Ownership:

Architect, maintain, and scale a robust data warehouse environment within Google Cloud Platform (GCP). You will provide end-to-end oversight of BigQuery architecture (including dataset design, partitioning, clustering, and cost optimization) to ensure high-performance querying for agency-wide analytics.

Unified Data Storage:

Lead the integration of structured and unstructured data, leveraging Cloud Storage for data lakes and ensuring a "single source of truth" for all media and client performance data.

Engineering Best Practices:

Define and enforce database design standards and governance protocols. This includes overseeing schema evolution, data modeling, and documentation to ensure the infrastructure is scalable, secure, and accessible for both automated workflows and manual exploration.

AI Implementation:

Lead the charge on AI innovation, specifically the development and optimization of AI agentic workflows (e.g., using Gemini Enterprise, Vertex AI) to drive internal efficiency and external client performance.

Measurement Frameworks:

Define robust KPI frameworks and measurement plans for multi-channel media campaigns, ensuring data integrity across pixel implementation, tag management, and website/app tracking (GA4, Adobe Analytics…) while overseeing complex architectures.

Advanced Measurement Methodologies:

Drive the adoption of sophisticated measurement strategies beyond standard attribution. Knowledge of Media Mix Modeling (MMM), incremental lift studies, and rigorous Test & Learn frameworks to quantify true media impact is preferred.

Qualifications

Experience:

Minimum 7+ years of experience in data analytics, with experience within a media agency environment is preferred.

Leadership:

Proven track record of managing teams, resource planning, and mentoring junior to mid-level analysts.

Media Fluency:

Comprehensive knowledge of the media landscape and tracking ecosystems, including GMP (DV360, CM360, SA360), Meta, TikTok, LinkedIn, DSPs and other media platforms.

Technical Mastery:

Advanced proficiency in SQL (complex queries, process automation, datapipe design), experience with Workflows, Dataform and Database Design (BigQuery). Deep understanding of Tag Management (GTM, Adobe Launch) and Web Analytics (GA4, Adobe Analytics).

Visualization:

Expert-level skills in dashboarding and data visualization (Looker Studio, Tableau, or Power BI) with the ability to harmonize complex data sources.

Communication:

Exceptional presentation and storytelling skills; ability to translate technical complexity into business value for non-technical stakeholders.

Preferred Assets

AI & Cloud:

Hands-on experience with GCP Vertex AI, Cloud Functions, and building AI chatbots or agents. LLM solutions oriented with knowledge of feature engineering, model deployment, MLOps.

Development:

Familiarity with JavaScript, HTML, CSS as applied to media tracking and automation. Proficiency in Python for statistical modeling and advanced measurement.

What’s in it for you We Value The ‘whole You’

An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients

Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions

Generous Vacation starting at 3 weeks + 1 extra week over the holidays

Agency summer days (exact policy differs per campus and agency)

Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport

Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)

Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are obsessed with learning and being better humans

In-house learning & development sessions and annual career and growth conversations’

Access to internal network of opportunities across all agencies

Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

Check out our EDI report here to learn more about our work and commitment towards equity.

We invest in your health and wellness

Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!

Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.

Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.

A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.

Maternity leave top up program.

Expiry Date Notice: This job description expires on 05/26/26

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Cossette Media what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

Employee & Job Applicants Privacy Notice https://docs.google.com/document/d/e/2PACX-1vQIU40pchmRo2-xnl_UuSHgDa8xkw4fbkr6IZX20PCEdn2E9e3_eBD2chvxT0OWDHlPQicIkWP1kZ58/pub

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