Senior Product Marketing Manager

A t Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.

Why is this role important? As the first Senior Product Marketing Manager, you will establish and lead the Product Marketing function within Loblaw Digital, Media and Loyalty – playing a critical role in how we bring our digital products and features to market. Embedded within the product organization, you will define how product marketing operates by setting strategy, building scalable frameworks, and driving clear, consistent go-to-market execution. You will act as the bridge between product and customer – translating customer needs into insight, and product capabilities into compelling, differentiated value. You will lead go-to-market strategies for product releases, develop customer-facing messaging, and enable cross-functional teams to deliver successful launch outcomes. As a strategic individual contributor, you will leverage a network of partners across product, design, research, marketing, engineering, and analytics to drive impact at scale.

What You’ll Do Leadership & Strategy

Co-create the Product Marketing function, including scope, priorities and operating model

Build product marketing playbook, including messaging/ positioning frameworks, go-to-market standards, launch planning and communication models, including standardized release communication workflows

Evangelize product marketing best practices and scalable processes across the organization

Champion a customer-centric mindset within the product development and launch planning process

Continuously refine how we plan, communicate, and measure product success

Go-to-Market Planning & Execution

Develop, manage, and execute go-to-market plans for new features, enhancements, and product releases across web and app experiences

Build clear positioning, messaging, and value propositions for customer-facing communications

Create internal and external launch materials including FAQs, briefs, readiness guides, product overviews

Drive alignment across product, marketing, and design to ensure cohesive execution

Messaging & Positioning

Translate complex product capabilities into simple, customer-centric narratives

Develop clear customer-focused content across multiple channels (email, push notifications, in-app messaging, web, social) in partnership with brand and digital marketing teams

Ensure and maintain communication consistency across all customer and stakeholder touchpoints

Create scalable messaging frameworks that empower teams to adopt and execute

Cross-Functional Collaboration & Enablement

Partner closely with Product Management, UX, Engineering, Marketing, and Digital Experience teams to ensure alignment on launch objectives, messaging, and customer impact

Facilitate workshops and alignment sessions to ensure clarity on strategy, messaging, and priorities

Integrate communication planning into early stages of the product development lifecycle

Support internal teams (i.e. Customer Care) with training materials and documentation for upcoming releases

Customer Insights & Performance

Define and track success metrics for product marketing efforts, including feature adoption, engagement and retention, and customer satisfaction

Partner with Research and Analytics teams to gather insights, deeply understand customer behaviour, and optimize future launch strategies

Provide reporting and recommendations on product marketing performance to key stakeholders to inform iteration and future roadmap decisions

Who You Are

A builder who is excited to create a function from the ground up

A strategic thinker who can zoom out to define frameworks and zoom in to execute

A clear and compelling storyteller who can distill complex offerings into simple, compelling messages

Highly collaborative and comfortable working cross-functionally at various levels within the organization

Customer-obsessed with a passion for improving the digital experience, and a strong point of view on what drives adoption and engagement

Exceptional project management skills

Comfortable operating in evolving, fast-paced environments

Qualifications

5-8+ years of experience in Product Marketing or related functions, preferably within e-commerce, digital consumer products, or mobile apps

Proven experience developing go-to-market strategies for product features or launches

Expert marketing storyteller adept at creating both visual and written marketing communications and presentations, with the ability to simplify complex concepts

Experience partnering closely with Product, Engineering, and Design teams in a fast-paced environment

Demonstrated ability to influence product strategy through customer and market insight

Strong analytical acumen with experience defining and tracking product and marketing KPIs and dashboards

Strong ability to prioritize multiple projects

Exceptional communication and stakeholder management skills

How you’ll succeed At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. You will get to work with some of the best digital minds and will have the support of world class technologies to craft products our customers will love!

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired. In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Employment Type:

Full time

Type of Role:

Regular

Hiring Range / Échelle salariale à l’embauche :$100,000.00 - $132,000.00 / 100.000,00$ - 132.000,00$ (per year / par an)A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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