Director, Digital Channels & AI

What is the opportunity? We’re looking for a strategic, innovative leader to drive the digital future of advisor marketing at RBC Wealth Management Canada. As the Director of Digital Channels & AI, you’ll own the digital ecosystem that empowers thousands of advisors and counselors to connect with clients and grow their businesses—from advisor websites and social platforms to cutting-edge AI tools and analytics capabilities.

Job Description This is a high-impact role at the intersection of digital innovation, advisor marketing and artificial intelligence. You’ll not only manage existing digital channels but champion innovation and transform how our marketing team and advisors work. If you thrive on turning emerging technology into competitive advantage and delivering measurable business results, this is your opportunity to shape the future of wealth management marketing.

What will you do?

Own and Optimize Digital Channel Ecosystem:

Lead strategy and execution across digital marketing channels for WMC advisors and counselors, including advisor websites and social media, email marketing, prospecting platforms, podcasts/video platforms, and emerging channels. In collaboration with MarTech teams, ensure platforms deliver exceptional advisor experiences and drive client acquisition and retention.

Innovate and Build New Capabilities:

Identify emerging digital opportunities and bring them to life. Balance managing existing channels with the mandate to experiment, test, and scale new solutions that meet evolving advisor and client needs.

Drive AI Strategy and Adoption:

Champion artificial intelligence as a strategic differentiator for advisor marketing and internal productivity. Scale active AI pilots into production, identify new AI opportunities, and lead change management to drive adoption across the marketing team and advisor network. Position WMC as an AI-forward organization.

Collaborate Across the Matrix:

Maintain accountability to connect with the Enterprise Digital team, Global Digital Team, and WM Digital MarTech Team to represent the requirements of WMC Marketing (both Firm & Advisor) and ensure connectivity to OneWM and OneRBC MarTech approaches, leveraging our scale. Collaborate frequently with the advisor field for feedback.

Lead and Develop a High-Performing Team:

Manage and mentor a team of marketers. Foster a culture of collaboration, innovation and continuous learning.

Report on Impact:

Consolidate performance metrics across channels and deliver insights that will inform strategy.

What do you need to succeed? Must Have:

10-15+ years of experience in digital marketing, digital channel management, or related fields with progressive leadership responsibility

Expertise in enterprise marketing platforms and scaling digital capabilities

Strategic understanding of artificial intelligence and its applications in marketing; demonstrated curiosity and appetite to drive AI adoption and change management

Exceptional stakeholder management skills—ability to influence without authority and navigate competing priorities

Strong business acumen and ability to connect digital initiatives to measurable business outcomes

Nice to Have:

Experience in financial services, wealth management, or highly-regulated industries

Background in digital product development

Experience managing advisor-facing or B2B2C digital platforms

Exposure to emerging digital channels (social commerce, influencer platforms, programmatic advertising)

What's in it for you?

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable

Leaders who support your development through coaching and managing opportunities

Ability to make a difference and lasting impact

Work in a dynamic, collaborative, progressive, and high-performing team

Additional Job Details

Address: RBC CENTRE, 155 WELLINGTON ST W: TORONTO

City: Toronto

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: WEALTH MANAGEMENT

Job Type: Regular

Pay Type: Salaried

Posted Date: 2026-04-23

Application Deadline: 2026-05-07

Our Employment Opportunities At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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