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Gorgias
VP MarketingGorgias • Toronto, Canada
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VP Marketing

VP Marketing

Gorgias • Toronto, Canada
9 days ago
Job type
  • Full-time
Job description
Why we’re hiring a VP Marketing Successful ecommerce AI company seeks a fearless marketing leader to elevate our story and transform the industry.

We've built an exceptional product. Now we want to tell its story with the same excellence.

You'll deeply understand the product, how it works, how to set it up, and how it delivers value. This will put you in a unique position to educate merchants on why customers want to shop through conversations and how they can make it happen with Gorgias.

Our customers and team span the globe, so you'll need to be collaborative, curious, and empathetic. If you're ready to lead this transformation, this is your chance to own a defining success and make a career‑defining impact.

Your mission Own the narrative and positioning of Gorgias’ Conversational Commerce platform.

Translate product innovation into market impact. Your mission: make Gorgias synonymous with AI‑driven customer and sales conversations by defining the category, crafting the story, and driving adoption across all segments.

Product marketing

Define clear, differentiated positioning and messaging across the Gorgias product portfolio.

Educate merchants on why they should invest on Conversational Commerce now, and how to do it.

Partner with Product and Sales to launch new products and capabilities.

Build our content engine to power enablement, storytelling, and thought leadership.

GTM acceleration

Distribute our product narrative through the 100+ events we organize each year, including our customer conference in LA.

Partner with Demand Gen and Sales to develop targeted plays for each segment.

Drive adoption and expansion in mid‑market and enterprise.

Define metrics and frameworks to track awareness, consideration, and adoption across the funnel.

Your team The role reports to Co‑founder & CEO, Romain Lapeyre.

Our Marketing Team:

17 people, 4 direct reports.

Maxime Sutra (Director, Demand Generation)

Matilda Lee (Manager, Product Marketing)

Guillaume Aubert (Sr. Manager, Marketing Ops)

Our Executive Team:

Co‑founder & CEO, Romain Lapeyre

Chief Financial Officer, Kunal Agarwal

SVP Engineering, PA Masse

VP Product, Max Pruvost

VP Design, Bora Shehu

VP Sales, Josh Roth

VP People, Adeline Bodemer

VP Marketing, hiring!

Why you should or shouldn’t join

You’re passionate about Conversational Commerce & you envision a world where you can shop by talking to brands online, instead of just always browsing.

You care deeply about product: in another life you could have been a Product Manager.

You’re both strategic and hands‑on. That’s core to how we operate.

You’re an enthusiastic AI adopter. We believe AI is reshaping both commerce and the marketing profession.

You’re open to semi‑frequent in‑person travel to NYC.

Context: Marketing at Gorgias Gorgias marketing has historically been demand‑gen led, fuelling strong SMB growth.

As we evolve toward Conversational Commerce, our biggest opportunity is to educate merchants on how AI can transform the way their customers shop from transactional to conversational experiences.

We're now looking for a marketing leader who can turn this vision into clear positioning, compelling narratives, and effective enablement for our fast‑growing mid‑market and enterprise segments.

We've learned a lot from past marketing leadership experiences, and each contributed to our growth. Today, we have a sharper understanding of what long‑term success requires. We're open to candidates who come from either a product marketing background or from a demand generation / growth background — what matters most is a deep understanding of the product they market, strong execution instincts, and the ability to bridge vision and execution across the full funnel.

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VP Marketing • Toronto, Canada

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