Senior Director, Strategy & Marketing

If you have spent your career at the intersection of strategy and commercial growth in water or broader industrial B2B markets, and you’re ready to step into a wide portfolio ownership role where your decisions genuinely shape the direction of a global business, this is a rare opportunity.

Trojan Technologies – a high-growth, mission-driven leader in water treatment – is looking for a

Senior Director, Strategy & Marketing

to own its strategic agenda, turn insight into growth, lead M&A activity, and further develop the marketing and strategy function around a talented and ambitious team. London, Ontario is the base — the impact is global.

Position Summary Trojan Technologies designs, manufactures and sells UV disinfection and micro‑filtration solutions that span a broad range of municipal, industrial and residential water treatment systems.

Based in London, Ontario (or able to relocate) allowing on-site working 3 days a week at our HQ, the Senior Director, Strategy & Marketing is responsible for driving enterprise‑wide strategic planning and ensuring the successful execution of initiatives that fuel global commercial growth. This leader partners closely with the President, the Trojan Leadership Team, and Veralto stakeholders to define, refine, and activate the company’s strategic agenda while generating actionable insights and executing initiatives that fuel Trojan’s long‑term growth.

The role oversees strategic planning, M&A, market intelligence, vertical marketing, branding & demand generation, and regulatory. The role requires strong cross‑functional alignment to ensure that developed strategies, insights, and campaigns are effectively utilized throughout the Trojan organization, including long‑term planning, product management & innovation, sales & channel management, and more.

The Senior Director fosters cross‑functional alignment, provides thought leadership, and embeds a culture of disciplined execution, continuous improvement, and data‑driven decision‑making across the organization. This existing role reports to the President and is a member of the leadership team.

What You’ll Own People & Culture:

Lead a multi‑level team, developing managers and building a high‑performing, collaborative culture. Own talent pipelines, resource planning, and budget across all marketing and strategy functions and drive continuous improvement leveraging the Veralto Enterprise System (VES).

Strategic Leadership:

Drive Trojan's annual strategic planning process, define long‑term growth priorities, and build executive‑ready deliverables for Veralto's senior leadership. Translate strategy into action across organic growth, partnerships, and M&A.

Mergers & Acquisitions:

Oversee Trojan's inorganic growth funnel — from market cultivation and strategic assessment through to due diligence and integration — working closely with the President and Veralto Corporate Development.

Market Intelligence & Insights:

Lead the development of competitive intelligence, customer insights, market sizing, and VOC analysis that inform strategic decisions and keep Trojan ahead of market shifts.

Vertical Marketing:

Guide managers in building 1–3‑year vertical market strategies grounded in primary and secondary research, ensuring tight alignment across sales, innovation, product management, and commercial planning.

Brand & Demand Generation:

Oversee brand strategy, communications, PR, and content — driving global campaigns that accelerate demand, sharpen differentiation, and strengthen Trojan's market presence.

Regulatory Strategy:

Ensure Trojan proactively monitors and responds to evolving water regulations, maintaining alignment between regulatory developments and business priorities.

What You’ll Bring

Based in or willing to relocate to London, Ontario, and comfortable with up to 40% travel across North America and internationally

10+ years of senior experience in strategy, marketing, or commercial leadership within complex B2B industrial organisations – water industry background a strong advantage

Proven ability to operate at the enterprise level, including M&A, strategic planning, and executive stakeholder management

Deep expertise in vertical and strategic marketing, with a track record of turning market insight into commercial growth

Exceptional people leadership – specifically, a demonstrated ability to develop and elevate high‑potential talent, not just manage structure

Global experience, leading or working across international markets

Strong analytical and financial acumen – comfortable building business cases and presenting to senior leadership

MBA or advanced degree in marketing preferred; Bachelor's degree required

About Trojan Technologies Founded in London, Ontario in 1977, Trojan Technologies is a global leader in advanced UV water treatment. Today, its family of brands – TrojanUV, Aquafine, VIQUA, AQUAFIDES, and Aria Filtra – delivers UV treatment and filtration solutions that improve the lives of more than one billion people globally.

With manufacturing facilities across North America and Europe, and UV disinfection systems operating in over 80 countries, Trojan combines the reach and resources of a global enterprise with the pace and ambition of a business that is actively expanding – through innovation, strategic partnerships, and M&A. For someone who wants their work to matter beyond the balance sheet, the mission is clear: ensuring everyone, everywhere, has access to clean water.

Trojan Technologies is proud to be part of the Water Quality segment of companies within Veralto (www.veralto.com | NYSE: VLTO), a >$5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods.

When you join Veralto's vibrant global network of ~17,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we're Safeguarding the World's Most Vital Resources™—and building rewarding careers along the way.

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