National Sales Manager, Golf & Retail, Canada: Cutter& Buck

We exist to continuously improve the North American sportswear experience and delight our customers with high-quality, high-performance products.

Our Culture We are a performance-driven, collaborative, and customer-first team. We value learning, hard work, persistence, and results, always coupled with a positive attitude. We help one another, ask for help, and embrace continuous improvement in everything we do: our products, our processes, and ourselves.

Brands Cutter & Buck, Clique, and ahead

Channels Golf, Team, Specialty Retail, Destination Retail

High-energy, collaborative, and fast-paced organization.

Hybrid or remote position with regular travel within Canada and occasional U.S. travel.

Location 175 Westcreek Blvd, Brampton, Ontario Posted 2025-11-10 Deadline - Job Summary

The National Sales Manager, Golf & Retail is responsible for leading and growing sales across Canada for Cutter & Buck, Clique, and ahead, focusing on the golf, team, and retail channels. This leadership role oversees all sales strategy, account management, budgeting, and team performance within the defined channels, with a mandate to achieve profitable, sustainable growth. The successful candidate is both a strategic leader and a hands-on contributor, skilled at building relationships, leading sales teams, and collaborating cross‑functionally to achieve revenue, gross margin, and EBIT targets.

Responsibilities Sales Leadership & Strategy

Set the national direction for the Golf, Team & Retail divisions for both brands.

Develop and execute annual sales plans aligned with company growth, margin, and expense objectives.

Translate company strengths including brand equity, inventory investment, local decoration, and fulfillment capabilities into actionable sales programs.

Monitor sales performance, expenses, and profitability to ensure continuous improvement.

Key Account & Channel Management

Lead national relationships with golf, team and retail accounts, buying groups, and key customers.

Further the sales interests with a focus on keeping CB & ahead relevant to industry initiatives, key industry organizations and other groups.

Develop and execute account plans that align customer needs with brand strengths.

Ensure outstanding service, quick problem resolution, and long-term loyalty.

Team Management

Lead, mentor, and support both independent and employed sales representatives.

Set sales goals, performance standards, and incentive programs to drive accountability.

Recruit, train, and retain top sales talent across all regions.

Conduct regular team meetings, webinars, and field visits to ensure alignment and engagement.

Cross-Functional Collaboration

Work closely with the Director of Sales and CEO to align sales and operational execution.

Partner with marketing and merchandising teams to ensure consistent brand representation.

Provide feedback to product development teams on market trends, pricing, and opportunities.

Promote the use B2B systems to improve ordering efficiency and customer service.

Financial & Administrative

Develop sales forecasts, budgets, and expense plans.

Analyze sales and margin results to identify opportunities for improvement.

Negotiate agreements with key accounts and buying groups.

Represent both brands at national and regional trade shows, events, and customer meetings.

Qualifications

Bachelor’s degree or equivalent professional experience.

Minimum 8 years of sales experience, including 5 years in management or national account leadership within apparel, sportswear, or golf/retail industries.

Demonstrated success in meeting or exceeding sales and profit goals.

Strong leadership, analytical, and interpersonal skills.

Experience using CRM and digital B2B tools.

Established network within the Canadian golf and retail industries preferred.

Compensation 100 -110K plus bonus.

Course Website https://cutterbuck.ca/

Employment Duration Full-Time

Contact Information cbcanadarecruitment@cutterbuck.com

Equal Opportunity Statement Cutter & Buck Canada and ahead are socially responsible and equal opportunity employers. We celebrate diversity and are committed to creating an inclusive environment for all employees.

How to Apply Interested candidates are encouraged to send their resume and cover letter to: cbcanadarecruitment@cutterbuck.com

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