Sr Brand Manager- 7 month contract

Position Title:

Senior Brand Manager (7 month contract)

Position Type:

Temporary - Full-Time

Requisition ID:

41870

Overview The Senior Brand Manager, Foodservice is a critical member of the Global Snacking team responsible for developing and executing annual and mid-range portfolio and marketing strategies to deliver the 2030 plan for the channel, unlocking profitable growth through more of the menu. The role is responsible for the marketing mix on the core business to drive distributor, operator and consumer demand. The Senior Brand Manager will act as a strategic business leader, partnering with sales, innovation, marketing operations, go-to-market, insights and other functional groups to meet business objectives. The ideal candidate is a proven marketer with strong management skills who is solutions oriented, forward thinking, and leverages a strong commercial lens, sound technical marketing skills, and experience influencing cross-functional teams and developing talent. Fueled by a passion for the foodservice operator, the customer, and the category, the Senior Brand Manager will deliver profitable sales and market share growth with the goal of growing and transforming the business and category.

This is a 7 month contract position.

What you’ll be doing (Responsibilities)

Lead, coach and develop a team of two direct reports, creating an engaged, inclusive and high performing team.

Set the vision and long-range strategy for the core foodservice business, leveraging macro trends, demand space frameworks, operator insights, and market & competitive analyses to identify where to play, and how to win in alignment with the 2030 Strategy.

Partner with Insights, Innovation and Go to Market Hub to identify growth opportunities and translate market insights into strong go-to-market propositions and end-to-end execution plans.

Champion the operator and consumer perspective, influence the cross-functional team, and identify innovation and base business growth initiatives that support brand and commercial objectives.

Partner with the Go to Market Hub to shape the Foodservice AOC plan, develop innovation and base business objectives, set the full funnel marketing spend for the core foodservice business, and report on results/ROI.

Develop portfolio, Brand & Private Label (PL) strategy, including brand heart development to grow a family of products/brands with distinct positioning; set a mid-term brand and portfolio strategy including core non-disruptive innovation.

Lead core PL innovation strategy (non-disruptive) with line extensions & renovation and core product stewardship initiatives.

Lead execution and tracking of the portfolio architecture strategy, including portfolio price tiering/positioning.

Support monthly IBP with the Go to Market Hub, balancing supply and demand, driving positive mix and scale; collaborate with the Go to Market Hub to ensure total channel alignment.

Support T1, and selective T2 customer engagements led by the Go to Market Hub and Sales to unlock joint value creation.

Review key brand, product and category performance drivers to identify levers impacting P&L and adjust to achieve annual operating plan objectives, including sku profitability and mix.

Lead ongoing portfolio health, including product lifecycle and portfolio reviews to meet customer, category and commercial objectives while ensuring portfolio efficiency and appropriate assortment.

What you’ll need to be successful

Excellent organizational and communication skills.

7+ years of Marketing/Brand Management experience with P&L ownership of a large brand or portfolio within Consumer Packaged Goods, including a minimum of 5 years in food.

Previous P&L management experience.

Experience deriving insights from both primary consumer research and syndicated data.

Expert knowledge of principles, concepts, strategies and techniques relating to Foodservice marketing.

Adept with project management fundamentals and Stage-Gate process understanding to drive decision-making with stakeholders.

Strong commercial acumen and financial know-how in the food CPG space in a tier 1 or 2 matrixed organization.

Ability to understand the entire value chain and where commercial can drive efficiencies and effectiveness.

Experience with customer-facing engagements, preferably with one or more of the top 5 NA distributor or chain accounts.

Strong people management and leadership skills with high EQ; 2-3 years of experience managing direct reports.

Ability to influence people and build strong relationships with internal and external stakeholders and customers.

Experience working strategically and operationally in fast-paced, ambiguous environments while maintaining accountability.

High degree of tenacity and persistence to complete actions on schedule with a hands-on approach when needed.

Highly organized with strong analytical skills, attention to detail, and a track record of translating data into insights and action.

Proven track record delivering multiple complex projects concurrently.

Proficiency in Excel, PowerPoint, and Word.

About McCain Click Here to learn more about McCain and how we provide opportunities to make an impact that matters.

Compensation and Benefits Compensation Package: CAD 107,600.00 – 143,500.00 annual base salary equivalent, paid in alignment to contract term. Benefits include health coverage, retirement savings, leave support, and well-being programs. Details provided during the application process. McCain is an equal opportunity employer. McCain is an accessible employer and provides accommodations upon request. Your privacy is protected under McCain’s Global Privacy Policy and Global Employee Privacy Policy. Our use of AI in the hiring process is explained in our policy; final decisions are made by humans.

Additional Information Location: CA - Canada : Ontario : Toronto

Company: McCain Foods (Canada)

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