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Senior Manager, Product MarketingWave HQ • Toronto, Canada
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Senior Manager, Product Marketing

Senior Manager, Product Marketing

Wave HQ • Toronto, Canada
9 days ago
Job type
  • Full-time
Job description
At Wave, we help small businesses to thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously.

The Senior Manager, Product Marketing is a player–coach role responsible for leading, developing, and scaling the Product Marketing function at Wave. You will manage a team of Product Marketing Managers while owning strategic go-to-market execution across Wave’s product portfolio. This role ensures product marketing operates as a true growth engine. You’ll own the “why” and “what” behind Wave’s products—ensuring clear positioning, differentiated messaging, and strong go-to-market execution that drives adoption, conversion, and expansion in a PLG model.

Here's how you’ll make an impact:

Product Marketing Leadership & Team Management

Manage, mentor, and develop a team of Product Marketing Managers across Wave’s product lines (Accounting, Invoicing, Payments, Payroll)

Set strategy, priorities, and operating rhythms for the product marketing team

Establish best practices, frameworks, and standards for positioning, messaging, and GTM excellence

Act as a senior point of escalation for PMM initiatives

Define success metrics for product marketing initiatives and drive continuous improvement

Product‑Led Growth Enablement

Deliver PLG motion campaigns focused on customer value, free-to-paid conversion, usage‑based expansion, and monetization levers

Champion experimentation and learning across GTM and customer journeys

Define activation and adoption milestones in partnership with Product and Data

Partner with Product and Growth teams to ensure PMM insights are fully activated across journeys

Portfolio & Go‑to‑Market Ownership

Own GTM strategy across major product launches, feature releases, and enhancements

Partner with Product and Growth leadership to align launch plans with adoption and revenue goals

Ensure launches/enhancements are supported across lifecycle, product education, enablement, and marketing channels

Cross‑Functional Influence & Enablement

Serve as the primary Product Marketing partner to Product, Growth, and Customer Experience

Ensure internal teams are equipped with clear messaging, narratives, and enablement resources

You’ll thrive here if you have:

Have 7–10+ years of product marketing experience in SaaS, with experience managing other PMMs

Have operated in a product‑led SaaS model and understand adoption‑driven and lifecycle growth

Are an effective people leader who can coach, scale, and inspire a team

Are highly cross‑functional and comfortable influencing without authority

Expert at connecting positioning and GTM strategy directly to product usage, growth, and revenue outcomes

Have empathy for small business owners and a strong customer‑first mindset

At Wave, we value diversity of perspective. Your unique experience enriches our organization. We welcome applicants from all backgrounds. Let’s talk about how you can thrive here!

Wave is committed to providing an inclusive and accessible candidate experience. If you require accommodations during the recruitment process, please let us know by emailing careers@waveapps.com. We will work with you to meet your needs.

Please note that we use AI‑assisted note‑taking in interviews for transcription purposes only. This helps ensure interviewers can remain fully present and engaged throughout the discussion.

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Senior Manager, Product Marketing • Toronto, Canada

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