Senior Director, Investment & Activation

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VP, Digital Investment & Activation

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Horizon Media .

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Who We Are Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Edmonton, Los Angeles, and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do The VP, Digital Activation is an expert in digital marketing and execution across all digital channels (including expertise in performance media) and is a thought leader on emerging practices. The successful candidate should be a highly visible representative (both internally and externally) of the best Horizon has to offer. The VP’s core responsibilities are to ensure excellence in delivering and executing digital media plans and to maintain exceptional relationships between clients, internal agency contacts, and external agency partners. They also lead departmental projects and new business (on occasion).

This person is an absolute doer – someone who is ready to lead a team of mixed-skilled individuals at varying levels within their career journeys and willing to roll up their sleeves to actively lead, push, and coach team members on innovative approaches and techniques. Additionally, they need to have had experience buying and collaborating closely with programmatic traders and paid search specialists, to be able to impart this knowledge to the existing team.

Digital Activation Strategy & Executional Oversight – 35%

Supervise the development of tactical digital media plans ensuring adherence to executional best practices.

Ensure accuracy of tactical execution of digital media to maximize client’s business goals.

Hold team accountable to deliverable deadlines, coordinating between internal and external teams.

Quality control teams’ accuracy and timeliness of tactical efforts to ensure efficiency and performance.

Partner with EVP on team finances and forecasting.

Account Management – 20%

Maintain a positive and productive relationship with clients, internal agency contacts, and external agency partners.

A thorough understanding of the digital media landscape; video, audio, social, SEM, SEO, mobile, programmatic, connected TV, gaming, augmented reality, affiliate, influencer, and analytics.

Management of multiple digital accounts/teams. Strong skills as a manager with the ability to mentor, coach, and support. Encourage an environment of collaboration and entrepreneurship.

Guide clients and internal teams in education of evolving concepts and digital executions within the industry, acting as a trusted and sought-after resource.

Track and ensure all client savings goals are achieved.

Team Development & Management – 25%

Oversee mid to junior team, guiding them in setting goals and project tasks and timelines, ensuring they have challenging, level-appropriate projects and opportunities to gain experience.

Manage performance reviews, coach to maximize success, identify training needs for improved performance, set goals for career development, and ensure actions are taken.

Provide education and training within digital media landscape, focused on emerging opportunities and best practices.

Participate in interview process for junior team members.

Department Responsibilities – 10%

Advocate for Horizon initiatives/resources i.e., Analytics team, HX, Where/Why teams, etc.

With the support of the EVP, Head of Investment & Agency Operations, lead departmental projects which include but are not limited to agency deals, POVs, process creation, etc.

Support fellow Horizon digital leadership by sharing knowledge (case studies, process, etc.).

Participation/attendance at industry conferences, speaking events, and committees.

New Business & Business Development – 10%

Actively involved in written RFI responses and case studies.

Lead/participate in new business pitches.

KPI-oriented and capable of supporting the growth of our Digital team and business.

Who You Are

Certified Digital Leader with accreditations for key digital platforms.

A strong communicator, who can communicate complex ideas with ease.

A dedicated team leader with people management skills.

An initiative-taker who can work both independently and collaboratively to bring ideas to fruition.

A calculated risk taker with the foresight to understand implications.

Innately curious, with a hunger for proactive and creative problem solving.

Comfortable providing and receiving constructive feedback and opportunities for growth.

Confident in navigating conversations with senior leadership internally and externally.

Nimble and flexible with ability to succeed in a fast-paced environment.

Proficient with marketing principles, problem solving, data and analytics.

Well versed in communicating with and presenting to clients regularly.

Able to thrive under pressure, driving success in deadline-driven environments.

Process and detail oriented with the ability to pivot and embrace change.

Fluent in the benefits of leading tech and data stack offerings.

Well versed in brand safety across all platforms.

An advocate for and supporter of Diversity, Equity, and Inclusion.

Preferred Skills & Experience

10+ years of experience developing strategic media recommendations and executing digital media account projects, acting as a client contact.

Clear understanding of building brands and driving acquisition, and how they connect.

Experience leading direct client interaction and relationships.

Understanding across holistic media fundamentals, in addition to digital media.

Expert in negotiating and constructing digital media plans, with understanding of planning, buying and activation.

Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas.

Strong experience and principles navigating cross-department relationships.

Leadership and supervisory experience in terms of developing media professionals, including strategic and people management skills.

Certificates, Licenses and Registrations Digital Certifications are required for this position, including but not limited to: Amazon Advertising Certification, Twitter Flight School, Meta/Facebook Blueprint, Google AdWords, etc.

Physical Activity and Work Environment There are no requirements for physical activity and work environment.

Accessibility Statement Applicants with disabilities who may need a reasonable accommodation during the interview/hiring process should email the following: tharrison@horizonmedia.com.

Seniority level

Executive

Employment type

Full-time

Job function

Finance and Sales

Advertising Services

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