Sr. Manager, Marketing (Cards)

Who we are:

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, Eden and Fig.

Together, we are the leading alternative lending bank in Canada. We have the collective experience and expertise to better serve our customers and foster our partners’ growth. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.

Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada’s leading alternative lending bank.

About the role:

Fairstone is looking for a seasoned Sr. Manager, Marketing to deliver marketing execution by overseeing the end‑to‑end intake, review, development, and deployment of identified marketing campaigns.

The role is to drive and execute marketing and content strategies for our Co-brand Credit Card division. This role will include the coordination of feedback and compliance reviews, facilitation of required approvals, and management of campaign content and delivery timelines to ensure alignment with business objectives and regulatory requirements. In addition, this role will involve ongoing collaboration with key internal and external stakeholders to support the effective execution of approved campaigns. This persom will also be responsible to measure the performance of each campaign.

The successful candidate will have a strong strategic planning, creative writing background and excellent project and people management skills.

Responsibilities:

• Lead development of marketing and content strategies
• Lead and manage the implementation of strategies, tactics and tools
• Lead and manage the development of brand content, integrated across all channels
• Develop and manage the editorial calendar and content creation workflows
• Measure and track campaign results on business KPI
• Guide collaboration with digital marketing and direct media teams to develop content to drive response
• Evaluate program performance to help develop and update company goals and objectives
• Manage relationships with outside vendors
• Ensure compliance with company policies and procedures and supports company mission and values

What we’re looking for:

• 5+ years of experience in strategic marketing, marketing communications, content creation, copywriting
• Bachelor degree; Masters degree preferred
• Marketing background with previous management experience and leadership skills
• Excellent interpersonal, communication, organizational, analytical, problem solving, and issue resolution skills
• Experience in developing and executing plans, meeting deadlines and operating under tight time constraints
• Presentation skills with abilities to successfully influence and drive direction to accomplish department goals
• Financial services industry background an asset
• French language skills an asset

What you’ll love about working here:

• Award-Winning Culture: We’re proud to be recognized as a and one of by Canada’s Top 100 Employers.
• Work-Life Balance: Enjoy flexibility with our hybrid work model designed to support your lifestyle.
• Time to Recharge: Generous vacation based on your role, statutory holidays, plus 6 wellness days to prioritize your well-being.
• Compensation Package: Competitive base salary plus an annual incentive bonus tied to performance.
• Comprehensive Benefits: Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.
• Future-Ready Savings: Group Retirement Savings Plan with up to 7% employer match.
• Exclusive Perks: Discounts from top retailers via WorkPerks, plus location-based perks like gym memberships and Toronto Bike Share.
• On-Site Fitness: Gym access at our London and Montreal offices.
• Continuous Growth: Education Assistance Program and Fairstone Academy for training and skill development.
• Family Support: Parental leave top-up program to help you during life’s big moments.
• Community Impact: One paid volunteer day to give back to causes that matter to you.

What you can expect - pay & process:

• Expected base salary range is $ - $ per year, plus the opportunity to earn an annual incentive bonus tied to performance.
• This posting is for an existing vacancy within our organization.
• Artificial intelligence may be used in parts of the recruitment process.
• All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.

If what you read excites you, we’d like to hear from you! Please submit your application and we’ll contact you if you become selected for first stages of the interview process.

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