Director, Digital Investment Toronto, Canada

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Accountabilities Full accountability for every aspect of Universal’s broadcast, digital and OOH activations, including platform strategy, tactical plans, specs and deadlines, in-platform campaign execution, benchmarking and insights.

Oversee budget allocation and management for broadcast, digital and OOH.

Collaborate with Planning Director to ensure strategy addresses tactical best practices, market considerations and achievable budget allocations.

Spearhead broadcast, digital and OOH excellence and identify areas of growth

Work with media partners to bring forward first-to-market ideas.

Work with media partners to coordinate QBRs/HBRs.

Provide guidance on strategic media optimizations and investment strategy.

Ensure efficient time management across the team

Responsible for investment team meeting Universal deliverable deadlines and planned campaign launch dates.

Oversee team performance, quality control and adherence to best practices.

Identify risk areas and implement solutions

Minimize executional errors, including timely launches, campaign pacing and spending of campaign budgets.

Aid Group Planning Director in creating learning agendas for Universal

Work with analytics to gauge campaign performance and KPIs to determine the extent to which the objectives and strategies were met.

Proactively keep abreast of industry trends, share knowledge with Universal and ensure internal team follows the guidelines.

Relationships & Communication

Maintain a strong relationship with clients through a demonstration of industry and Universal’s business knowledge.

Voice a strong POV, based on Universal’s objectives, media knowledge & communication goals.

Steward relationships with media partners and seek opportunities of business growth through fostering partner’s deeper understanding of Universal's business priorities.

Forge a strong connection with the senior practice leads within the EssenceMediacom US teams.

Collaborate with WPP trading & investment teams to deliver innovative, efficient media solutions and best practices to Universal.

Team

Serve as a role model through example and support development of the team.

Manage and mentor team, ensuring all team members are delegated work appropriately.

Backup Investment Manager during periods of personal time off/open roles.

Collaborate with Planning and Activation Directors to build holistic strategies and plans.

Ensure consistency between investment pods and keep track of all historical optimizations for future team succession and knowledge share out.

Manage the day to day workload of Manager, Planner/Buyers and Assistants.

Provide constructive feedback to team members in a timely manner.

Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re committed to employee growth as well as responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Salary: $110,000 - $160,000 CAD

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